Christmas Incense
FailPrices span $7.90–$14.63, mostly outside the sweet spot, so Christmas Incense is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $37K/yr37K searches / yr
- 90-day growth
- +49.7%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 9 sellers
Flapen Score
Christmas Incense against its category
The dotted line is the Home & Kitchen average. Past it, Christmas Incense is stronger. Inside it, weaker.
Market
The Christmas Incense market on Amazon at a glance
Shoppers on Amazon United States searched for Christmas Incense 37K times last year and spent an estimated $37K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +49.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- +49.7%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $37Ka year
- Peak month
- December105.6× the quietest month
- Top search term
- christmas incense16K searches a year
02 · Price
A sale here is worth $11.85.
Listings sell for $11.85 on average, from $7.90 to $14.63. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.85 that is $0 to $1K a year per listing.
- Average price
- $11.85under the $15 to $100 sweet spot
- Price range
- $7.90–$14.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #1,126 within Home Fragrance. It carries 2,624 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 31.6%
- Average rank
- #1,126in Home Fragrance
- Average rating
- 4.04 starsAmazon United States average 4.42 stars
- Average reviews
- 2,624per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Christmas Incense products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Calmveda Balsam Cedar Incense Sticks - (80 Scented Sticks) Charcoal Free Made from Upcycled Flowers | Like Freshly Cut Christmas Tree Incense Sticks Cypress Woodsy & Moss Notes | for Holiday Cheers
- Price
- $13.70
- Rating
- 4.4/5
- Reviews
- 8,547
- Age
- 2y ago

Carnatia Frosty Miracle Incense Collection 6 Enchanting Scents | Snowy Adventures Winter Vibes and Cozy Aromas for Holiday Season!
- Price
- $13.98
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 1y ago

Christmas Tree Exotic Incense Sticks 7 Inch - Bulk 1 Bundle 85 to 100 Sticks - Natural 7 Long Lasting Aroma that Burns for 30 to 45 Minutes.
- Price
- $8.08
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 11y ago

Folkulture Premium Incense Sticks Apple Tart (8 75 Sticks)
- Price
- $8.76
- Rating
- 3.6/5
- Reviews
- 110
- Age
- 3y ago

CALMVEDA Pinon Pine Incense Sticks - (80+ Pine Scented Sticks for Christmas Tree) Charcoal Free Natural Incense Non Toxic | Aroma of Fresh Needles & Woody Bark Perfect Christmas Inscents
- Price
- $13.74
- Rating
- 4.4/5
- Reviews
- 8,547
- Age
- 4y ago
Trending
estimated 90-day click momentum
CALMVEDA Pinon Pine Incense Sticks - (80+ Pine Scented Sticks for Christmas Tree) Charcoal Free Natural Incense Non Toxic | Aroma of Fresh Needles & Woody Bark Perfect Christmas Inscents
- Price
- $13.74
- Rating
- 4.4/5
- Reviews
- 8,547
- Age
- 4y ago

Christmas Tree Exotic Incense Sticks 11 Inch - Bulk 1 Bundle 45 to 50 Sticks - Natural 11 Long Lasting Aroma that Burns for 45 to 60 Minutes.
- Price
- $7.90
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 11y ago

Christmas Candy Cinnamon Incense Stick - (80 Sticks) Spicy Creamy Vanilla and Flavorful Tangerine | Charcoal Free Made from Upcycled Flowers | Fall Incense Sticks for Holiday Fun
- Price
- $13.53
- Rating
- 4.4/5
- Reviews
- 8,547
- Age
- 3y ago

Christmas Tree Exotic Incense Sticks 7 Inch - Bulk 1 Bundle 85 to 100 Sticks - Natural 7 Long Lasting Aroma that Burns for 30 to 45 Minutes.
- Price
- $8.08
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 11y ago

Christmas Tree Incense Sticks 11 - 1 Bundle 85 to 100 Sticks - Smooth and Clean Long Burn Time 45 to 60 Minutes.
- Price
- $9.95
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 11y ago
Newest
by launch date
Carnatia Frosty Miracle Incense Collection 6 Enchanting Scents | Snowy Adventures Winter Vibes and Cozy Aromas for Holiday Season!
- Price
- $13.98
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 1y ago

Dimsile 240 Pack Christmas Incense Sticks Natural Incense Sticks Set of 6 Insenses Cinnamon Peppermint Apple Cranberry Vanilla Caramel Pine Tree Citrus Organic Natural
- Price
- $14.21
- Rating
- 2.8/5
- Reviews
- 52
- Age
- 1y ago

Gonesh Scents of Winter - Incense Sticks Variety Pack - Non-Toxic 10 Slow Burn Aromatic Sticks - Winterberry Invigorating Pine Siberian Iris Mint Leaves - 30 in Each
- Price
- $14.63
- Rating
- 4.2/5
- Reviews
- 83
- Age
- 2y ago

Calmveda Balsam Cedar Incense Sticks - (80 Scented Sticks) Charcoal Free Made from Upcycled Flowers | Like Freshly Cut Christmas Tree Incense Sticks Cypress Woodsy & Moss Notes | for Holiday Cheers
- Price
- $13.70
- Rating
- 4.4/5
- Reviews
- 8,547
- Age
- 2y ago

Folkulture Premium Incense Sticks Apple Tart (8 75 Sticks)
- Price
- $8.76
- Rating
- 3.6/5
- Reviews
- 110
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
9
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Calmveda32%
- Plant Guru29%
- Carnatia15%
- Folkulture10%
- Dimsile7%
- Gonesh6%
Demand
Christmas Incense search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 105.6×
Search terms
Top Christmas Incense search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- christmas incense16K/yr
- christmas incense sticks12K/yr
- christmas tree incense3K/yr
- holiday incense sticks4K/yr
- christmas insence-sticks3K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Incense
We read the reviews and the return reasons for every product selling here.
“burned it smells mostly like flowers”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Incense questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









