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Christmas Incense

Fail

Prices span $7.90–$14.63, mostly outside the sweet spot, so Christmas Incense is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$37K/yr37K searches / yr
90-day growth
+49.7%search demand this quarter
Competition
75%top-5 click share · 6 brands · 9 sellers

Flapen Score

Christmas Incense against its category

The dotted line is the Home & Kitchen average. Past it, Christmas Incense is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Incense market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Incense 37K times last year and spent an estimated $37K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +49.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+49.7%
Conversion, latest week
8.4%
Market size, estimated
$37Ka year
Peak month
December105.6× the quietest month
Top search term
christmas incense16K searches a year

02 · Price

A sale here is worth $11.85.

Listings sell for $11.85 on average, from $7.90 to $14.63. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.85 that is $0 to $1K a year per listing.

Average price
$11.85under the $15 to $100 sweet spot
Price range
$7.90–$14.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #1,126 within Home Fragrance. It carries 2,624 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
31.6%
Average rank
#1,126in Home Fragrance
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
2,624per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Christmas Incense products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 132%
  • Brand 229%
  • Brand 315%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Christmas Incense search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 105.6×

Search terms

Top Christmas Incense search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas incense16K/yr
  • christmas incense sticks12K/yr
  • christmas tree incense3K/yr
  • holiday incense sticks4K/yr
  • christmas insence-sticks3K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Incense

We read the reviews and the return reasons for every product selling here.

76%of positive reviews mention “Smell”
58%of negative reviews mention “Smell”
2.0%of orders come back
“burned it smells mostly like flowers”
A buyer, on “Smell”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Christmas Incense questions

Answered from the same tracked data.