Christmas Incense
FailPrices span $7.90–$14.63, mostly outside the sweet spot, so Christmas Incense is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $37K/yr37K searches / yr
- 90-day growth
- +49.7%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 9 sellers
Flapen Score
Christmas Incense against its category
The dotted line is the Home & Kitchen average. Past it, Christmas Incense is stronger. Inside it, weaker.
Market
The Christmas Incense market on Amazon at a glance
Shoppers on Amazon United States searched for Christmas Incense 37K times last year and spent an estimated $37K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +49.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- +49.7%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $37Ka year
- Peak month
- December105.6× the quietest month
- Top search term
- christmas incense16K searches a year
02 · Price
A sale here is worth $11.85.
Listings sell for $11.85 on average, from $7.90 to $14.63. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.85 that is $0 to $1K a year per listing.
- Average price
- $11.85under the $15 to $100 sweet spot
- Price range
- $7.90–$14.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #1,126 within Home Fragrance. It carries 2,624 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 31.6%
- Average rank
- #1,126in Home Fragrance
- Average rating
- 4.04 starsAmazon United States average 4.42 stars
- Average reviews
- 2,624per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Christmas Incense products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
9
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Brand 132%
- Brand 229%
- Brand 315%
- Brand 410%
- Brand 57%
- Brand 66%
Demand
Christmas Incense search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 105.6×
Search terms
Top Christmas Incense search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas incense16K/yr
- christmas incense sticks12K/yr
- christmas tree incense3K/yr
- holiday incense sticks4K/yr
- christmas insence-sticks3K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Incense
We read the reviews and the return reasons for every product selling here.
“burned it smells mostly like flowers”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Incense questions
Answered from the same tracked data.









