christmas incense
Skip itPrices mostly outside the sweet spot ($7.90–$14.63) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Growth
Good+49.7%90-day search growth — must beat 0% to launch
Avg price
Okay$11.85avg listing price — sweet spot $15–$100
Review moat
Okay2,624.3avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$37K$37K/yr · 37K searches
Price range
Bad$7.90–$14.63cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, christmas incense is a $37K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
christmas incense market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $30K–$36K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #1,126
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 31.6%
- Avg brand age
- 68 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
9
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Calmveda32%
- Plant Guru29%
- Carnatia15%
- Folkulture10%
- Dimsile7%
- Gonesh6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +49.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 105.6×
Top christmas incense search terms
- christmas incense16K/yr
- christmas incense sticks12K/yr
- christmas tree incense3K/yr
- holiday incense sticks4K/yr
- christmas insence-sticks3K/yr
Top christmas incense products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calmveda Balsam Cedar Incense Sticks - (80 Scented Sticks) Charcoal Free Made from Upcycled Flowers | Like Freshly Cut Christmas Tree Incense Sticks Cypress Woodsy & Moss Notes | for Holiday Cheers
Calmveda$13.704.4★8,547 rev
Carnatia Frosty Miracle Incense Collection 6 Enchanting Scents | Snowy Adventures Winter Vibes and Cozy Aromas for Holiday Season!
Carnatia$13.984.2★35 rev
Christmas Tree Exotic Incense Sticks 7 Inch - Bulk 1 Bundle 85 to 100 Sticks - Natural 7 Long Lasting Aroma that Burns for 30 to 45 Minutes.
Plant Guru$8.084.0★122 rev
Folkulture Premium Incense Sticks Apple Tart (8 75 Sticks)
Folkulture$8.763.6★110 rev
CALMVEDA Pinon Pine Incense Sticks - (80+ Pine Scented Sticks for Christmas Tree) Charcoal Free Natural Incense Non Toxic | Aroma of Fresh Needles & Woody Bark Perfect Christmas Inscents
Calmveda$13.744.4★8,547 rev
Newest
by launch dateCarnatia Frosty Miracle Incense Collection 6 Enchanting Scents | Snowy Adventures Winter Vibes and Cozy Aromas for Holiday Season!
Carnatia$13.9835 rev
Dimsile 240 Pack Christmas Incense Sticks Natural Incense Sticks Set of 6 Insenses Cinnamon Peppermint Apple Cranberry Vanilla Caramel Pine Tree Citrus Organic Natural
Dimsile$14.2152 rev
Gonesh Scents of Winter - Incense Sticks Variety Pack - Non-Toxic 10 Slow Burn Aromatic Sticks - Winterberry Invigorating Pine Siberian Iris Mint Leaves - 30 in Each
Gonesh$14.6383 rev
Calmveda Balsam Cedar Incense Sticks - (80 Scented Sticks) Charcoal Free Made from Upcycled Flowers | Like Freshly Cut Christmas Tree Incense Sticks Cypress Woodsy & Moss Notes | for Holiday Cheers
Calmveda$13.708,547 rev
Folkulture Premium Incense Sticks Apple Tart (8 75 Sticks)
Folkulture$8.76110 rev
Trending
90-day click momentumCALMVEDA Pinon Pine Incense Sticks - (80+ Pine Scented Sticks for Christmas Tree) Charcoal Free Natural Incense Non Toxic | Aroma of Fresh Needles & Woody Bark Perfect Christmas Inscents
Calmveda$13.744.4★
Christmas Tree Exotic Incense Sticks 11 Inch - Bulk 1 Bundle 45 to 50 Sticks - Natural 11 Long Lasting Aroma that Burns for 45 to 60 Minutes.
Plant Guru$7.904.0★
Christmas Candy Cinnamon Incense Stick - (80 Sticks) Spicy Creamy Vanilla and Flavorful Tangerine | Charcoal Free Made from Upcycled Flowers | Fall Incense Sticks for Holiday Fun
Calmveda$13.534.4★
Christmas Tree Exotic Incense Sticks 7 Inch - Bulk 1 Bundle 85 to 100 Sticks - Natural 7 Long Lasting Aroma that Burns for 30 to 45 Minutes.
Plant Guru$8.084.0★
Christmas Tree Incense Sticks 11 - 1 Bundle 85 to 100 Sticks - Smooth and Clean Long Burn Time 45 to 60 Minutes.
Plant Guru$9.954.4★
What buyers say about christmas incense
What buyers praise and complain about, mined from review topics.What buyers love
“Good scent, clean burn”
“Excellent product”
“burns well”
“Nice, good for gift, good smell”
“It is non toxic”
“I mean exactly”
What buyers complain about
“burned it smells mostly like flowers”
“Advertised as pinion pine, but doesnt smell like pinion. Nice pine aroma but not pinion.”
“not very strong”
“Poor quality”
“money wasted:”
Top return reasons
Common questions
- Is christmas incense profitable to sell on Amazon United States?
- The niche generates $37K/yr across 10 tracked products. 90-day search growth is +49.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the christmas incense niche?
- 6 brands and 9 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in christmas incense?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Strength. The return rate is 2.0%.
- When does demand for christmas incense peak?
- Demand peaks in Nov–Dec; the busiest month runs 105.6× the quietest.
- What does it cost to enter the christmas incense niche?
- Listings span $7.90–$14.63; the average listing price is $11.85 (sweet spot $15–$100). The average incumbent carries 2,624 reviews — the moat a new listing must climb.