Christmas Gifts for Mom and Dad

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +69.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

271K

Growth, 90 days vs prior 90

+69.3%

Conversion, latest week

1.2%

Market size, estimated

$93Ka year

Peak month

December234.1× the quietest month

Top search term

cool gifts for elderly mom29K searches a year

Listings sell for $27.83 on average, from $8.72 to $45.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $27.83 that is $0 to $3K a year per listing.

Average price

$27.83inside the $15 to $100 sweet spot

Price range

$8.72–$45.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #10,984 within Wearable Blankets. It carries 3,535 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#10,984in Wearable Blankets

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

3,535per listing

Listings tracked

13

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months