Christmas Gift for Boss

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

154K

Growth, 90 days vs prior 90

+7.1%

Conversion, latest week

2.8%

Market size, estimated

$58Ka year

Peak month

December20.7× the quietest month

Top search term

boss birthday16K searches a year

Listings sell for $13.52 on average, from $5.39 to $36.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.52 that is $0 to $1K a year per listing.

Average price

$13.52under the $15 to $100 sweet spot

Price range

$5.39–$36.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,180 within Decorative Signs & Plaques. It carries 439 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#1,180in Decorative Signs & Plaques

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

439per listing

Listings tracked

61

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

4Amazon's first-year sales bar

Average brand age

22 months