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Christmas Drink Stirrers

Fail

The top 5 brands take 100% of clicks, so Christmas Drink Stirrers is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$42K/yr70K searches / yr
90-day growth
+78.5%search demand this quarter
Competition
89%top-5 click share · 5 brands · 7 sellers

Flapen Score

Christmas Drink Stirrers against its category

The dotted line is the Home & Kitchen average. Past it, Christmas Drink Stirrers is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Drink Stirrers market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Drink Stirrers 70K times last year and spent an estimated $42K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +78.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+78.5%
Conversion, latest week
4.6%
Market size, estimated
$42Ka year
Top search term
christmas drink stirrers17K searches a year

02 · Price

A sale here is worth $13.05.

Listings sell for $13.05 on average, from $7.95 to $25.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.05 that is $0 to $1K a year per listing.

Average price
$13.05under the $15 to $100 sweet spot
Price range
$7.95–$25.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #289 within Bar Tools & Drinkware. It carries 321 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
22.2%
Average rank
#289in Bar Tools & Drinkware
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
321per listing
Listings tracked
7

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Christmas Drink Stirrers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 218%
  • Brand 313%
  • Brand 413%
  • Brand 511%

Demand

Christmas Drink Stirrers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepOctNovDecJanFebMarJulAugSepOctNovDecJanFebMar

Peak months: Nov, Dec · busiest ÷ quietest = 225.2× · 11 of 12 months tracked

Search terms

Top Christmas Drink Stirrers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas drink stirrers17K/yr
  • christmas stir sticks14K/yr
  • christmas coffee stirrers11K/yr
  • christmas swizzle sticks4K/yr
  • christmas cocktail stirrers6K/yr
  • christmas stirrers10K/yr
  • holiday stir sticks3K/yr
  • holiday drink stirrers4K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Drink Stirrers

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
3.9%of orders come back
“These are so nice they are well made”
A buyer, on “Quality-Overall”42% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Christmas Drink Stirrers questions

Answered from the same tracked data.