christmas cutouts
Worth a lookShows demand growing +172.1% this quarter, but a small market ($20K/yr) keeps it on the watch list.
Growth
Incredible+172.1%90-day search growth — must beat 0% to launch
Review moat
Great181.38avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$6.84–$24.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.87avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$20K$20K/yr · 88K searches
According to Flapen's Amazon United States niche tracking, christmas cutouts is a $20K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
christmas cutouts market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $22K–$27K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #1,104
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 44%
- Out of stock
- 14.3%
- Avg brand age
- 37 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
24
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
47%
Top 20: 100%
Open market
32%
- K1tpde18%
- Beistle13%
- COCHIE13%
- AVXINSOK9%
- Dapaqami8%
- AWEELON7%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +172.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 109.5×
Top christmas cutouts search terms
- christmas cutouts40K/yr
- christmas cardboard cutouts16K/yr
- christmas cut outs9K/yr
- vintage christmas cutouts6K/yr
- christmas cutouts for bulletin board5K/yr
- christmas paper cutouts6K/yr
- cardboard christmas decorations5K/yr
Top christmas cutouts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Large 11x14 Vintage Christmas Cutouts Decorations Cardboard Cutout Set of 12 Vintage Christmas Red and Green Paper Cut Outs Party Decoration Indoor Outdoor Retro Paper Xmas Cutouts Wall Decor
COCHIE$11.444.8★74 rev
K1tpde 12PCS Vintage Christmas Cutout Home Decorations Santa Claus Snowman Cardboard Decor Large Size Xmas Cutout Cardstock Retro Christmas Cut-Outs Cardboard Winter Holiday Party Decorations
K1tpde$12.974.5★456 rev
Beistle Christmas Cutouts 4 Pack Double-Sided Holiday Decorations Featuring Festive Santa Clause Reindeer Candy Canes and Christmas Tree Designs Cardstock Paper 16 In to 17 In
Beistle$11.994.8★859 rev
K1tpde Vintage Christmas Cutout Decoration - 24PCS Santa Claus Snowman Cutout for Home Decor Christmas Winter Victorian Cutouts Cardstock Retro Xmas Cut-outs Cardboard for Winter Holiday Party Decor
K1tpde$15.114.5★456 rev
76 Pcs Christmas Cutouts Christmas Decorations Candy Cutouts Xmas Bulletin Board Decor for Classroom Xmas Stocking Wall Cutout Holiday Party Decor Decorations for Home Classroom
Dapaqami$9.284.8★70 rev
Newest
by launch dateLarge 11x14 Vintage Christmas Cutouts Decorations Cardboard Cutout Set of 12 Vintage Christmas Red and Green Paper Cut Outs Party Decoration Indoor Outdoor Retro Paper Xmas Cutouts Wall Decor
COCHIE$11.4474 rev
54 Pcs Christmas Stockings Cutouts Double Printed Winter Paper Decor for Christmas Bulletin Board Classroom Decorations(Sock 54)
Sereliy$9.9687 rev
AWEELON 90Pcs Christmas Paper Cutouts Colourful Bulb Cut-Outs 9 Colors Assorted Xmas Bulletin Board Decor for Craft Art School Home Party Favor
AWEELON$10.642 rev
AVXINSOK Cardboard Christmas Tree Cutouts 60 Pcs Christmas Tree Cardboard Cut Out Xmas Decorations Photo Props for Winter Xmas Party Wall Door Decorations Cutout Backdrop
AVXINSOK$6.8414 rev
AVXINSOK Cardboard Christmas Ball Cutouts 48 Pcs Christmas Balls Cardboard Cut Out Xmas Decorations Photo Props for Winter Xmas Party Wall Door Decorations Cutout Backdrop
AVXINSOK$7.2314 rev
Trending
90-day click momentum
Christmas Bulletin Board Decorations Set 83Piece Santa Xmas Tree Snowflake Cutouts with Borders for Classroom Bulletin Board Decor Xmas Wall Decals for School Office Home Winter Holiday Decor
EMPCYDIA$9.804.8★
54 Pcs Christmas Stockings Cutouts Double Printed Winter Paper Decor for Christmas Bulletin Board Classroom Decorations(Sock 54)
Sereliy$9.964.6★
Wonmon 45PCS Christmas Ball Cutouts for Bulletin Board Decoration Christmas Balls Paper Cut-Outs Ornaments Cut Outs for Christmas Party Home School Classroom Bulletin Board Decorations
wonmon$7.344.8★
AVXINSOK Cardboard Christmas Tree Cutouts 60 Pcs Christmas Tree Cardboard Cut Out Xmas Decorations Photo Props for Winter Xmas Party Wall Door Decorations Cutout Backdrop
AVXINSOK$6.844.9★
Hying 52 PCS Christmas Cutouts Xmas Santa Bell Bulletin Board Set Christmas Reindeer Cutout Decorations Winter Holiday Cutouts Cardstock Paper Cut-Outs for Classroom Chalkboard Christmas Decorations
Hying$8.324.3★
What buyers say about christmas cutouts
What buyers praise and complain about, mined from review topics.What buyers love
“size”
“Very nice design and size”
What buyers complain about
“They dont stick with the glue tabs that were sent with them”
Top return reasons
Common questions
- Is christmas cutouts profitable to sell on Amazon United States?
- The niche generates $20K/yr across 16 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +172.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the christmas cutouts niche?
- 13 brands and 24 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in christmas cutouts?
- Top complaints mined from reviews: Adhesion/Stickiness. The return rate is 2.5%.
- When does demand for christmas cutouts peak?
- Demand peaks in Nov–Dec; the busiest month runs 109.5× the quietest.
- What does it cost to enter the christmas cutouts niche?
- Listings span $6.84–$24.88; the average listing price is $10.87 (sweet spot $15–$100). The average incumbent carries 181 reviews — the moat a new listing must climb.