christmas coasters
Worth a lookShows a thin review moat (199 avg reviews), but a small market ($63K/yr) keeps it on the watch list.
Review moat
Great198.93avg incumbent reviews — the moat a new listing must climb
Brand share
Great46%top-5 brand share — no brand owns this niche
Growth
Great+66.6%90-day search growth — must beat 0% to launch
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$13.32avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Bad$2.88–$18.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 361K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, christmas coasters is a $63K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
christmas coasters market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $200K–$266K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #6,989
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 59%
- Out of stock
- 26.6%
- Avg brand age
- 26 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
36
Top-5 brand share
46%
Top 20: 91%
Top-5 click share
51%
Top 20: 87%
Open market
48%
- Puluole14%
- Dksyee11%
- HIYALOT8%
- Britimes7%
- CTATDIOP6%
- Spode6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +66.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 180.4×
Top christmas coasters search terms
- christmas coasters206K/yr
- holiday coasters15K/yr
- christmas coaster16K/yr
- winter coasters13K/yr
- christmas coasters set of 631K/yr
- christmas coasters set of 432K/yr
- ceramic christmas coasters7K/yr
- christmas coasters for drinks14K/yr
- coasters christmas5K/yr
- christmas drink coasters8K/yr
Top christmas coasters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Christmas Coasters Set of 8 4 Color Cotton Rope Drink Coaster
Puluole$11.014.8★208 rev
4.8 Inch Drink Cotton Coasters Set of 4 Large Absorbent Handmade Woven Coaster for Water Condensation Fabric Coaster for Coffee Cups to Decor Table and Desk Christmas Housewarming Gift in Red&Green
HIYALOT$7.654.8★219 rev
6 Pcs Red Truck Christmas Coasters with Holder Best Absorbent Ceramic Coaster Set Round Vintage Drink Christmas Coasters Gift Xmas Holiday Coffee Table Cup Coaster for Festival Decor Living Room
Dksyee$14.074.9★188 rev
Red and White Candy Coasters with Holder 6 Pcs Christmas Candy Drink Absorbent Coasters Christmas Candy Ceramic Stone with Cork Base House Warming Gift New Home Kitchen Decor 4inches
CTATDIOP$14.044.6★40 rev
Pimpernel Christmas Tree Christmas Tree Coasters Green Set of 6
Spode$14.754.8★553 rev
Newest
by launch date
Christmas Ceramic Coasters 4 Pack with Holder Absorbent Non-Slip Cup Mat
COAEXMAZ$13.9810 rev
Christmas Coasters Set of 8 4 Color Cotton Rope Drink Coaster
Puluole$11.01208 rev
6 Pcs Ceramic Christmas Coasters with Holder Best Absorbent Drink Coasters Set Cute Xmas Holiday Coaster Set Coffee Table Decor Funny Christmas Decoration Housewarming Gift Festive Cup Coasters
Dksyee$13.2124 rev
JarThenaAMCS Christmas Coaster Set with Holder Anti Slip Cork Backed Drink Coasters Watercolor Xmas Tree Snowflake Absorbent Ceramic Coasters for Winter Table Protection Home Decor 4Pcs
JarThenaAMCS$13.025 rev
Christmas Coasters Set of 6 Absorbent Ceramic Xmas Holiday Drink Coasters
GOH DODD$16.33335 rev
Trending
90-day click momentumChristmas Ceramic Coasters 4 Pack with Holder Absorbent Non-Slip Cup Mat
COAEXMAZ$13.984.8★
ANATTASOUL Buffalo & Christmas Elements Wooden Coasters Set of 9 Bulk(3.9)
ANATTASOUL$14.124.2★
Christmas Coasters with Holder Merry Christmas Bow Candy Holly Canes Coasters Set of 6 Cotton Woven Absorbent Cup Coaster Xmas Holiday Party Table Decor 4 Inches
ALAZA$16.104.2★
Winter Christmas Tree Pattern Coasters for Drinks Absorbent Round Ceramic Coasters Set of 4 Non-Slip Cup Coaster with Cork Base for Coffee Table Drink Home Decor Tabletop Protection
Yaxongx$17.075.0★
Hoxxu 10pcs Christmas Diamond Art Coasters Kit 5D Painting Kits with Stand
Hoxxu$7.244.4★
What buyers say about christmas coasters
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is just magnificent”
“Color and design are beautiful”
“Great Christmas gift”
“Very easy to complete”
“worth the price”
“Durable and cute truly”
“They are decent sized”
“fun art project”
“Colors are bright”
“Beautiful ceramic”
What buyers complain about
“Too small”
“They are fragile”
“Cheap”
“just wood pieces”
“They take up little space”
“one was slightly leaning when put together”
“I would never put cork in a dishwasher”
Top return reasons
Common questions
- Is christmas coasters profitable to sell on Amazon United States?
- The niche generates $63K/yr across 29 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +66.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the christmas coasters niche?
- 26 brands and 36 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in christmas coasters?
- Top complaints mined from reviews: Size-Overall, Strength, Value For Money. The return rate is 1.9%.
- When does demand for christmas coasters peak?
- Demand peaks in Nov–Dec; the busiest month runs 180.4× the quietest.
- What does it cost to enter the christmas coasters niche?
- Listings span $2.88–$18.65; the average listing price is $13.32 (sweet spot $15–$100). The average incumbent carries 199 reviews — the moat a new listing must climb.