Skip to content

Christmas Card Holder

Fail

Buyers convert on only 1.2% of searches, so Christmas Card Holder is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$96K/yr545K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
39%top-5 click share · 25 brands · 32 sellers

Flapen Score

Christmas Card Holder against its category

The dotted line is the Home & Kitchen average. Past it, Christmas Card Holder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Card Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Card Holder 545K times last year and spent an estimated $96K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
545K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
1.2%
Market size, estimated
$96Ka year
Peak month
December245.3× the quietest month
Top search term
christmas card holder202K searches a year

02 · Price

A sale here is worth $15.08.

Listings sell for $15.08 on average, from $4.45 to $32.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $15.08 that is $2K to $4K a year per listing.

Average price
$15.08inside the $15 to $100 sweet spot
Price range
$4.45–$32.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 28.4% of listings are out of stock. The average listing ranks #2,529 within Clip Photo Holders. It carries 1,369 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
97%
Out of stock, average day
28.4%
Average rank
#2,529in Clip Photo Holders
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,369per listing
Listings tracked
32

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Christmas Card Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

32

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

39%

Top 20: 83%

Open market

42%

  • Brand 120%
  • Brand 212%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Christmas Card Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 245.3×

Search terms

Top Christmas Card Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas card holder202K/yr
  • christmas card display78K/yr
  • card hanger4K/yr
  • christmas card holder display96K/yr
  • holiday card holder15K/yr
  • christmas card holder for wall6K/yr
  • christmas card display holder34K/yr
  • holiday card display11K/yr
  • christmas card holders10K/yr
  • christmas card display wall8K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Card Holder

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
2.8%of orders come back
“Broke after 2nd use”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Christmas Card Holder questions

Answered from the same tracked data.