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Christmas Candles Bulk

Fail

The top 5 brands take 100% of clicks, so Christmas Candles Bulk is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$33K/yr64K searches / yr
90-day growth
-31.7%search demand this quarter
Competition
57%top-5 click share · 2 brands · 62 sellers

Flapen Score

Christmas Candles Bulk against its category

The dotted line is the Home & Kitchen average. Past it, Christmas Candles Bulk is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Candles Bulk market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Candles Bulk 64K times last year and spent an estimated $33K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-31.7%
Conversion, latest week
2.5%
Market size, estimated
$33Ka year
Peak month
December39.1× the quietest month
Top search term
mini yankee candles16K searches a year

02 · Price

A sale here is worth $20.01.

Listings sell for $20.01 on average, from $9.59 to $55.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.01 that is $0 to $2K a year per listing.

Average price
$20.01inside the $15 to $100 sweet spot
Price range
$9.59–$55.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,251 within Candles. It carries 2,932 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
59%
Out of stock, average day
11.1%
Average rank
#1,251in Candles
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
2,932per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Christmas Candles Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Christmas Candles Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepOctNovDecJanFebJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 39.1×

Search terms

Top Christmas Candles Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini yankee candles16K/yr
  • small yankee candle7K/yr
  • yankee candles small jar7K/yr
  • yankee candle mini5K/yr
  • small yankee candle jar4K/yr
  • yankee set3K/yr
  • yankee gift sets3K/yr
  • yankee candle christmas gift set4K/yr
  • mini christmas candles10K/yr
  • yankee candle gift set christmas3K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Candles Bulk

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
49%of negative reviews mention “Smell”
0.7%of orders come back
“Cheap smell”
A buyer, on “Smell”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Christmas Candles Bulk questions

Answered from the same tracked data.