christmas candles bulk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$20.01avg listing price — sweet spot $15–$100
Price range
Great$9.59–$55.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,932.27avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.7%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 64K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, christmas candles bulk is a $33K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
christmas candles bulk market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $30K–$40K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #1,251
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 64%
- Out of stock
- 11.1%
- Avg brand age
- 42 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
0%
- Yankee Candle98%
- YOROXRG2%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -31.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 39.1×
Top christmas candles bulk search terms
- mini yankee candles16K/yr
- small yankee candle7K/yr
- yankee candles small jar7K/yr
- yankee candle mini5K/yr
- small yankee candle jar4K/yr
- yankee set3K/yr
- yankee gift sets3K/yr
- yankee candle christmas gift set4K/yr
- mini christmas candles10K/yr
- yankee candle gift set christmas3K/yr
Top christmas candles bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Mini Jar Scented Candles Small Single Wick Candle Set Soy Wax Blend Vanilla Cupcake Lilac Blossoms Coconut Beach Pink Sands (Sweet Serenity Variety Pack)
Yankee Candle$20.844.1★86 rev
Yankee Candle Minis Jar Zen Oasis Fragrance Premium Scented Votives for Calm Relaxation Ambient Lighting and Aesthetic Room Decor 1.3 Ounce (Variety Pack)
Yankee Candle$20.964.1★50 rev
Yankee Candle Small Tumbler Scented Candle Up To 40 Hour Burn Time Premium Plant Wax Blend For Consistent Burn Tumbler Candle With Room Filling Fragrance Pink Sands
Yankee Candle$9.934.5★552 rev
Yankee Candle Small Tumbler Scented Candle Lilac Blossoms 4.3 oz Premium Plant Wax Blend Up to 40 Hour Burn Time
Yankee Candle$9.864.6★1,791 rev
Yankee Candle Small Tumbler Scented Candle with up to 40 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 4.3 oz Tumbler Candle with Room Filling Fragrance Spiced Pumpkin
Yankee Candle$10.393.8★79 rev
Newest
by launch date
Yankee Candle Variety Pack 6 Premium Soy Wax Blended Scented Candles 4.3 oz Each
Yankee Candle$40.1031 rev
Yankee Candle Pink Sands Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.291,182 rev
Yankee Candle Dried Lavender & Oak Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable
Yankee Candle$16.22797 rev
Yankee Candle Sage & Citrus Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable
Yankee Candle$17.79782 rev
Yankee Candle Pink Sands Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time
Yankee Candle$16.00347 rev
Trending
90-day click momentum
Yankee Candle Mini Jars Tropical Breeze Scented Home Fragrance Decor Featuring Soy Wax Blend for Relaxing Ambiance and Ideal Gifts 1.3 Ounce (Pack of 4)
Yankee Candle$20.964.2★
Yankee Candle Signature Votive Mini Candle Jars Mothers Day Variety Pack Natural Soy Wax Blend Candle with Natural Fiber Wick 1.3 OZ Glass Jar 12 CT Variety Pack
Yankee Candle$55.914.8★
Yankee Candle Scented Candle | Clean Cotton Small Jar Candle | Burn Time: Up to 30 Hours
Yankee Candle$17.234.5★
Yankee Candle Car Jar Ultimate Vanilla Black Cherry & Home Sweet Home Hanging Air Freshener Neutralizes Odors with Authentic Fragrance for Travel or Home 3 Units (Variety Pack)
Yankee Candle$10.414.1★
Yankee Candle Signature Votive Mini Candle Jar Ocean Air Scent Natural Soy Wax Blend Candle with Natural Fiber Wick 1.3 OZ Glass Jar (Pack of 4)
Yankee Candle$20.864.7★
What buyers say about christmas candles bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Delightful aroma”
“Worth the money”
“Great candle”
“I like Yankee Candle quality”
“Gift”
“As expected”
“pretty color”
“Nice size”
“They burn excellent”
“Lasts a long time”
What buyers complain about
“Cheap smell”
“To small”
“Not worth the price”
“FIRE HAZARD”
“Not to strong”
“Not very good”
“The burn lasted about a month”
“Broken and unusable”
“melt pool warms too quickly IMO”
“I couldnt give as a gift I decided to”
Top return reasons
Common questions
- Is christmas candles bulk profitable to sell on Amazon United States?
- The niche generates $33K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the christmas candles bulk niche?
- 2 brands and 62 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in christmas candles bulk?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.7%.
- When does demand for christmas candles bulk peak?
- Demand peaks in Nov–Dec; the busiest month runs 39.1× the quietest.
- What does it cost to enter the christmas candles bulk niche?
- Listings span $9.59–$55.91; the average listing price is $20.01 (sweet spot $15–$100). The average incumbent carries 2,932 reviews — the moat a new listing must climb.