Christmas Candles

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $578K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+28.8%

Conversion, latest week

1.5%

Market size, estimated

$578Ka year

Peak month

December160.5× the quietest month

Top search term

christmas candles1.0M searches a year

Listings sell for $17.31 on average, from $7.57 to $36.22. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At $17.31 that is $13K to $17K a year per listing.

Average price

$17.31inside the $15 to $100 sweet spot

Price range

$7.57–$36.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

750–1,000

Revenue per listing a year

$13K–$17K

Returns

1.6%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #922 within Candles. It carries 2,616 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

98%

Out of stock, average day

12.6%

Average rank

#922in Candles

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,616per listing

Listings tracked

63

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months