Is christmas candles profitable to sell on Amazon United States?

The niche generates $578K/yr across 63 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +28.8%. Flapen's verdict: Worth a look (64/100).

How competitive is the christmas candles niche?

39 brands and 115 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in christmas candles?

Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 1.6%.

When does demand for christmas candles peak?

Demand peaks in Nov–Dec; the busiest month runs 160.5× the quietest.

What does it cost to enter the christmas candles niche?

Listings span $7.57–$36.22; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 2,616 reviews — the moat a new listing must climb.

christmas candles

Worth a look

Shows a fragmented shelf (top 5 take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great31%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great$17.31

avg listing price — sweet spot $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Price range

Good$7.57–$36.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$578K

$578K/yr · 2.2M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+28.8%

90-day search growth — must beat 0% to launch

Review moat

Okay2,615.79

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, christmas candles is a $578K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 64/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

christmas candles market data

Units sold / yr: 100K–125K; avg 750–1,000/product
Revenue / yr: $1.7M–$2.2M; units × avg price
Conversion rate: 1.5%
Avg BSR: #922
Page quality: 0%
Prime: 98%
Sponsored: 70%
Out of stock: 12.6%
Avg brand age: 38 months
Avg seller age: 150 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

115

Top-5 brand share

58%

Top 20: 85%

Top-5 click share

31%

Top 20: 64%

Open market

40%

Yankee Candle32%
Village Candle9%
Hanolly8%
FF FRAGRFLOWING7%
shuangjishan3%
Colonial Candle3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 160.5×

Open Trend

Top christmas candles search terms

christmas candles1.0M/yr +82.7%1.1% conv.
christmas candle482K/yr +58.3%1.4% conv.
holiday candle59K/yr +74.5%0.2% conv.
holiday candles scented17K/yr +73.6%0.3% conv.
holiday candles115K/yr -22.7%0.5% conv.
christmas scented candles74K/yr +36.9%2.0% conv.
winter candle76K/yr -70.8%0.8% conv.
winter candles41K/yr -56.9%0.6% conv.
christmas candles scented56K/yr -30.8%0.4% conv.
christmas candle set20K/yr +15.1%0.0% conv.

All search terms

Top christmas candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Christmas Scented Candles Set 6 Pack Winter Scented Candles for Home

Hanolly$29.054.3★32 rev

Christmas Candles Set Scented Candles for Home 4 Pack Holiday Natural Soy Candles Christmas Gift for Women Men Festival Fragrance of Balsam Cedar/Cookies/Mulled Cider/Cinnamon

FF FRAGRFLOWING$23.954.4★218 rev

Yankee Candle Christmas Eve Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable

Yankee Candle$16.014.6★285 rev

Yankee Candle Christmas Cookie Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.334.7★1,244 rev

Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.304.6★2,452 rev

Newest

by launch date

Christmas Candle Gift Set for Women 4 Pack Long Lasting Soy Wax Candles with Lavender Cookie Fir & Cinnamon Apple Scents Aromatherapy Candles for Home Perfect Holiday Gifts

YINUO LIGHT$15.144,466 rev

9mo ago

MUMCHASI Chritsmas Flameless Candles Battery Operated Christmas Candles Real Wax Glass Flickering LED Candles Tree Candlestick for Home Christmas Decor Remote Timer

MUMCHASI$18.38237 rev

10mo ago

Christmas Scented Candles Set 6 Pack Winter Scented Candles for Home

Hanolly$29.0532 rev

10mo ago

Christmas Candles for Women 12 Pack Candles for Home Scented Winter Holiday 240Hours Small Natural Soy Wax Candle Bulk Mini Candle Gift Set for Men Women Holiday Christmas New Year Winter Dcor

AOTOIE$14.6565 rev

11mo ago

Yankee Candle Christmas Cookie Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time

Yankee Candle$26.4960 rev

11mo ago

What buyers say about christmas candles

What buyers praise and complain about, mined from review topics.

What buyers love

Smell56%

“Cozy Fragrance”

Brightness/Shine/Glow8%

“lights are bright”

Quality-Overall7%

“Excellent product”

Value For Money5%

“Low Price”

Gifting Purpose4%

“Great gift”

Advertised Vs Actual Product3%

“As advertised”

Durability3%

“They are extremely durable”

Battery Life1%

“The battery life has also been excellent”

Size-Overall1%

“the right size”

Efficiency1%

“Really does the job in my small house”

What buyers complain about

Smell54%

“Fake chemical smell”

Value For Money7%

“Its expensive”

Quality-Overall6%

“Bad quality”

Size-Overall5%

“Extremely small”

Flammable3%

“burning it was a problem”

Thickness2%

“theres not depth to it”

Functionality-Overall1%

“I went and bought new batteries and still wouldnt work”

Battery Life1%

“it looks like its running out of battery”

Durability1%

“These candles sent does not last will not buy again”

Strength1%

“They definitely feel a little on the flimsy side”

Top return reasons

Size-Overall28%

Smell18%

Color11%

Bulb Flicker/Dimming/Color9%

Value For Money8%

Advertised Vs Actual Product6%

Brightness/Shine/Glow5%

Functionality-Overall3%

Quality-Overall2%

Alarm/Timer Accuracy2%

Common questions

Is christmas candles profitable to sell on Amazon United States?: The niche generates $578K/yr across 63 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +28.8%. Flapen's verdict: Worth a look (64/100).
How competitive is the christmas candles niche?: 39 brands and 115 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in christmas candles?: Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 1.6%.
When does demand for christmas candles peak?: Demand peaks in Nov–Dec; the busiest month runs 160.5× the quietest.
What does it cost to enter the christmas candles niche?: Listings span $7.57–$36.22; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 2,616 reviews — the moat a new listing must climb.