Christmas Blanket

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $435K a year.

Searches, last 12 months

3.7M

Growth, 90 days vs prior 90

+9.6%

Conversion, latest week

0.7%

Market size, estimated

$435Ka year

Peak month

November246.6× the quietest month

Top search term

christmas blanket1.2M searches a year

Listings sell for $17.06 on average, from $9.17 to $35.21. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $17.06 that is $17K to $21K a year per listing.

Average price

$17.06inside the $15 to $100 sweet spot

Price range

$9.17–$35.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

$17K–$21K

Returns

3.3%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #2,654 within Throws. It carries 3,378 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

100%

Out of stock, average day

13.8%

Average rank

#2,654in Throws

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

3,378per listing

Listings tracked

52

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months