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Christmas Bath Towels

Fail

Demand is soft, at -37.9% this quarter, so Christmas Bath Towels is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$78K/yr415K searches / yr
90-day growth
-37.9%search demand this quarter
Competition
61%top-5 click share · 8 brands · 11 sellers

Flapen Score

Christmas Bath Towels against its category

The dotted line is the Home & Kitchen average. Past it, Christmas Bath Towels is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Bath Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Bath Towels 415K times last year and spent an estimated $78K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
415K
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
0.8%
Market size, estimated
$78Ka year
Peak month
November292.8× the quietest month
Top search term
christmas bath towels183K searches a year

02 · Price

A sale here is worth $23.54.

Listings sell for $23.54 on average, from $8.58 to $49.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $23.54 that is $0 to $2K a year per listing.

Average price
$23.54inside the $15 to $100 sweet spot
Price range
$8.58–$49.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #674 within Towels. It carries 683 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#674in Towels
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
683per listing
Listings tracked
14

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Christmas Bath Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

11

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

10%

  • Brand 147%
  • Brand 215%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 10%)

Demand

Christmas Bath Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 292.8×

Search terms

Top Christmas Bath Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas bath towels183K/yr
  • holiday bathroom hand towels14K/yr
  • christmas bath towel34K/yr
  • christmas towels bath29K/yr
  • christmas fingertip towels15K/yr
  • christmas tree hand towels10K/yr
  • toallas de bao de navidad7K/yr
  • holiday bathroom towels8K/yr
  • holiday bath towels16K/yr
  • christmas bathroom towel set32K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Bath Towels

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
3.9%of orders come back
“Quality is lacking”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Christmas Bath Towels questions

Answered from the same tracked data.