Christmas Bath Towels
FailDemand is soft, at -37.9% this quarter, so Christmas Bath Towels is a Fail.
- Flapen Score
- 36 / 100Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 4936
- Market size
- $78K/yr415K searches / yr
- 90-day growth
- -37.9%search demand this quarter
- Competition
- 61%top-5 click share · 8 brands · 11 sellers
Flapen Score
Christmas Bath Towels against its category
The dotted line is the Home & Kitchen average. Past it, Christmas Bath Towels is stronger. Inside it, weaker.
Market
The Christmas Bath Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Christmas Bath Towels 415K times last year and spent an estimated $78K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 415K
- Growth, 90 days vs prior 90
- -37.9%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $78Ka year
- Peak month
- November292.8× the quietest month
- Top search term
- christmas bath towels183K searches a year
02 · Price
A sale here is worth $23.54.
Listings sell for $23.54 on average, from $8.58 to $49.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $23.54 that is $0 to $2K a year per listing.
- Average price
- $23.54inside the $15 to $100 sweet spot
- Price range
- $8.58–$49.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #674 within Towels. It carries 683 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 15.4%
- Average rank
- #674in Towels
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 683per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Christmas Bath Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
11
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
10%
- Brand 147%
- Brand 215%
- Brand 312%
- Brand 47%
- Brand 55%
- Brand 65%
- Open — no brand owns it (2 brands, 10%)
Demand
Christmas Bath Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 292.8×
Search terms
Top Christmas Bath Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas bath towels183K/yr
- holiday bathroom hand towels14K/yr
- christmas bath towel34K/yr
- christmas towels bath29K/yr
- christmas fingertip towels15K/yr
- christmas tree hand towels10K/yr
- toallas de bao de navidad7K/yr
- holiday bathroom towels8K/yr
- holiday bath towels16K/yr
- christmas bathroom towel set32K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Bath Towels
We read the reviews and the return reasons for every product selling here.
“Quality is lacking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Bath Towels questions
Answered from the same tracked data.









