Chinoiserie
MaybeThe top 5 brands take only 23% of clicks. But buyers convert on only 0.8% of searches, so Chinoiserie is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 4955
- Market size
- $358K/yr1.4M searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 19%top-5 click share · 83 brands · 118 sellers
Flapen Score
Chinoiserie against its category
The dotted line is the Home & Kitchen average. Past it, Chinoiserie is stronger. Inside it, weaker.
Market
The Chinoiserie market on Amazon at a glance
Shoppers on Amazon United States searched for Chinoiserie 1.4M times last year and spent an estimated $358K. The top 5 brands take 23% of clicks. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $358K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $358Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- chinoiserie decor295K searches a year
02 · Price
A sale here is worth $31.20.
Listings sell for $31.20 on average, from $4.86 to $138.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $31.20 that is $0 to $3K a year per listing.
- Average price
- $31.20inside the $15 to $100 sweet spot
- Price range
- $4.86–$138.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,643 within Vases. It carries 363 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 98%
- Out of stock, average day
- 7.2%
- Average rank
- #1,643in Vases
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 363per listing
- Listings tracked
- 124
04 · Newcomers
10 of last year's 26 launches cleared the first-year sales bar.
26 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 26
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Chinoiserie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
83 falling
Sellers
118
Top-5 brand share
23%
Top 20: 60%
Top-5 click share
19%
Top 20: 47%
Open market
73%
- Brand 15%
- Brand 25%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Chinoiserie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Chinoiserie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chinoiserie decor295K/yr
- blue and white vase189K/yr
- chinoiserie221K/yr
- blue and white decor212K/yr
- chinoiserie vase92K/yr
- chinoiserie wall art45K/yr
- blue and white vases43K/yr
- blue and white50K/yr
- blue and white kitchen decor46K/yr
- blue and white home decor32K/yr
Reviews and returns
What reviews say buyers love and hate about Chinoiserie
We read the reviews and the return reasons for every product selling here.
“Is small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chinoiserie questions
Answered from the same tracked data.









