Skip to content

Chinese Incense Burner Kit

Fail

Shoppers spend an estimated $33K a year here, so Chinese Incense Burner Kit is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$33K/yr87K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
49%top-5 click share · 30 brands · 59 sellers

Flapen Score

Chinese Incense Burner Kit against its category

The dotted line is the Home & Kitchen average. Past it, Chinese Incense Burner Kit is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chinese Incense Burner Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Chinese Incense Burner Kit 87K times last year and spent an estimated $33K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
1.6%
Market size, estimated
$33Ka year
Peak month
December2.3× the quietest month
Top search term
chinese incense burner17K searches a year

02 · Price

A sale here is worth $23.83.

Listings sell for $23.83 on average, from $5.14 to $58.04. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.83 that is $0 to $2K a year per listing.

Average price
$23.83inside the $15 to $100 sweet spot
Price range
$5.14–$58.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #890 within Home Fragrance. It carries 2,553 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
95%
Out of stock, average day
8.7%
Average rank
#890in Home Fragrance
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,553per listing
Listings tracked
37

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Chinese Incense Burner Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 rising

Sellers

59

Top-5 brand share

56%

Top 20: 90%

Top-5 click share

49%

Top 20: 82%

Open market

41%

  • Brand 123%
  • Brand 216%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Chinese Incense Burner Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Chinese Incense Burner Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chinese incense burner17K/yr
  • incense kit19K/yr
  • incense set11K/yr
  • powder incense burner10K/yr
  • powder incense burner kit10K/yr
  • incense powder burner6K/yr
  • chinese incense burner kit7K/yr
  • incense burner kit4K/yr
  • incense powder burner kit2K/yr
  • agarwood incense burner kit339/yr

Reviews and returns

What reviews say buyers love and hate about Chinese Incense Burner Kit

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
1.0%of orders come back
“Overpowering scent”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chinese Incense Burner Kit questions

Answered from the same tracked data.