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Chill Pill Pillow

Fail

Buyers convert on only 0.2% of searches, so Chill Pill Pillow is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$50K/yr409K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
33%top-5 click share · 9 brands · 61 sellers

Flapen Score

Chill Pill Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Chill Pill Pillow is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chill Pill Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Chill Pill Pillow 409K times last year and spent an estimated $50K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
409K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
0.2%
Market size, estimated
$50Ka year
Peak month
December2.2× the quietest month
Top search term
needlepoint pillow132K searches a year

02 · Price

A sale here is worth $52.84.

Listings sell for $52.84 on average, from $18.54 to $98.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $52.84 that is $0 to $5K a year per listing.

Average price
$52.84inside the $15 to $100 sweet spot
Price range
$18.54–$98.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #3,704 within Bed Pillows & Positioners. It carries 42 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
95%
Out of stock, average day
2.2%
Average rank
#3,704in Bed Pillows & Positioners
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
42per listing
Listings tracked
59

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Chill Pill Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

9 falling

Sellers

61

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

33%

Top 20: 66%

Open market

6%

  • Brand 134%
  • Brand 226%
  • Brand 316%
  • Brand 49%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Chill Pill Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Chill Pill Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • needlepoint pillow132K/yr
  • peking handicraft45K/yr
  • needle point pillow33K/yr
  • needlepoint pillows36K/yr
  • peking handicraft pillow35K/yr
  • furbish needlepoint pillow17K/yr
  • cross stitch pillow12K/yr
  • hook pillow15K/yr
  • needlepoint pillow covers13K/yr
  • needlepoint throw pillows9K/yr

Reviews and returns

What reviews say buyers love and hate about Chill Pill Pillow

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
43%of negative reviews mention “Size-Overall”
5.0%of orders come back
“Much smaller than your typical accent pillow”
A buyer, on “Size-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Chill Pill Pillow questions

Answered from the same tracked data.