chicken figurine
Worth a lookShows a sweet-spot price point ($21.16 avg), but a small market ($44K/yr) keeps it on the watch list.
Avg price
Great$21.16avg listing price — sweet spot $15–$100
Review moat
Great246.53avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$4.15–$125.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 137K searches
According to Flapen's Amazon United States niche tracking, chicken figurine is a $44K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
chicken figurine market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $53K–$63K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #2,893
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 81%
- Out of stock
- 7.1%
- Avg brand age
- 31 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
58 falling
Sellers
85
Top-5 brand share
49%
Top 20: 74%
Top-5 click share
28%
Top 20: 60%
Open market
49%
- Schleich35%
- H&D HYALINE & DORA4%
- Wiresusan4%
- BUBUHSHM3%
- Quekas3%
- ICE ARMOR3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top chicken figurine search terms
- chicken statue29K/yr
- chicken figurine30K/yr
- ceramic chicken18K/yr
- rooster figurines18K/yr
- chicken figurines15K/yr
- schleich chicken8K/yr
- chicken figurines home decor8K/yr
- rooster figurine6K/yr
- schleich chicken coop5K/yr
Top chicken figurine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schleich Farm World Farm Animal Toys for Boys and Girls Realistic Bird Toys Rooster Toy Figurine Ages 3+
Schleich$5.294.6★221 rev
Schleich Farm World - 8PC Chicken Coop Farm Playset with Rooster Hen and Chick Figures with Hen House - Farm Animal Figurines - Barnyard Fun for Kids Ages 3+ | 42421
Schleich$27.314.7★3,001 rev
Schleich Farm World Realistic Chickens Playset - 3-Piece Farm and Barn Toy Playset with Realistic Chicken Figurines for Play Time and Imagination for Boys and Girls Gift for Kids Toddlers Age 3+
Schleich$12.994.6★637 rev
Schleich Farm World Mobile Chicken Coop Realistic Farm Animal Figurines Farm Adventure Play for Boys and Girls Gift for Kids Ages 3+
Schleich$22.124.6★77 rev
Wiresusan Outdoor Farmhouse Funny Chicken Statues Garden Cute Chicken Decorations Resin Animal Figurines Hen Yard Art Sculpture for Farm Garden Patio Lawn Outside Home Hen Decor
Wiresusan$23.374.9★52 rev
Newest
by launch dateWiresusan Outdoor Farmhouse Funny Chicken Statues Garden Cute Chicken Decorations Resin Animal Figurines Hen Yard Art Sculpture for Farm Garden Patio Lawn Outside Home Hen Decor
Wiresusan$23.3752 rev
BUBUHSHM White Yoga Rooster Statue Meditating Chicken Figurine Decor
BUBUHSHM$12.9349 rev
Schleich Farm World - 2 Plymouth Rock Chicken Toy for Kids. Realistic Hand-Painted Farm Animal Toys for Boys and Girls. Fun Figure for Screen-Free Learning for Children and Toddlers Ages 3+ 13997
Schleich$6.62147 rev
PUXING White Rooster Statue - Enchanting Posture Lying Down Winking Garden Decor
PUXING$10.6741 rev
2 Pcs Mini Glass Rooster Figurines Thanksgiving Centerpiece Decor
H&D HYALINE & DORA$16.05138 rev
Trending
90-day click momentumSchleich Farm World Mobile Chicken Coop Realistic Farm Animal Figurines Farm Adventure Play for Boys and Girls Gift for Kids Ages 3+
Schleich$22.124.6★
Wiresusan Outdoor Farmhouse Funny Chicken Statues Garden Cute Chicken Decorations Resin Animal Figurines Hen Yard Art Sculpture for Farm Garden Patio Lawn Outside Home Hen Decor
Wiresusan$23.374.9★
Distinctive Designs 3 Resin Rooster Figurines - Set of 2 Sitting Chickens
Distinctive Designs$16.724.9★
Quekas 2Pc Chicken Statue Figurine Miniature Craft Decor for Garden Home
Quekas$10.784.5★
Schleich Farm World - 26 PC Little Pets Pen and Picnic Playset - Tiny Pets Farm Friends with Girl Kitten Bunnies and Accessories - Miniature Animal Toys for Girls and Boys - Kids 3+
Schleich$25.554.8★
What buyers say about chicken figurine
What buyers praise and complain about, mined from review topics.What buyers love
“Affordable quality”
“The colors are vibrant”
“good size”
“As pictured”
“the design is beautiful”
“affordable”
“Good toy”
“Great gift idea”
“Will look beautiful with my collection”
“Lights up great”
What buyers complain about
“Disappointed because of size”
“Not Made Well”
“Didnt work”
“wish the colors were more colored”
“Fragile”
“Doesn't light up”
“Did not look like the pictures”
“My only complaint is that the box had an awful like moldy type smell when I opened it”
“a little light weight”
“It will break if dropped”
Top return reasons
Common questions
- Is chicken figurine profitable to sell on Amazon United States?
- The niche generates $44K/yr across 77 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the chicken figurine niche?
- 58 brands and 85 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in chicken figurine?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 1.7%.
- When does demand for chicken figurine peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the chicken figurine niche?
- Listings span $4.15–$125.95; the average listing price is $21.16 (sweet spot $15–$100). The average incumbent carries 247 reviews — the moat a new listing must climb.