chess table
Worth a lookShows a thin review moat (240 avg reviews), but weak search conversion (0.3%) keeps it on the watch list.
Review moat
Great240.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$207.48avg listing price — sweet spot $15–$100
Market size
Okay$221K$221K/yr · 323K searches
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Price range
Bad$18.39–$1015.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, chess table is a $221K/yr Amazon United States market (323K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chess table market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $259K–$311K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #2,374
- Page quality
- 0%
- Prime
- 37%
- Sponsored
- 68%
- Out of stock
- 14.2%
- Avg brand age
- 47 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
30 rising
Sellers
40
Top-5 brand share
55%
Top 20: 92%
Top-5 click share
46%
Top 20: 82%
Open market
39%
- Frenchi Furniture16%
- GSE Games & Sports Expert12%
- ComeWay12%
- COSIEST9%
- VEVOR7%
- HEY! PLAY!5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top chess table search terms
- chess table191K/yr
- chess table furniture25K/yr
- outdoor chess table10K/yr
- chess board table16K/yr
- chess table and chairs set of 28K/yr
- chess table and chairs20K/yr
- chess coffee table7K/yr
- backgammon table8K/yr
- checkers table5K/yr
- chess tables7K/yr
Top chess table products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GSE Wooden 3-in-1 Chess Checkers Backgammon Game Table Set with Game Pieces
GSE Games & Sports Expert$130.584.4★159 rev
Frenchi Furniture Table
Frenchi Furniture$111.144.4★766 rev
COSIEST Outdoor Side Table w Chessboard 14Concrete Faux Wooden Garden Stool Lightweight Decor Outdoor Round End Table Plant Stand for Garden and Deck Brown
COSIEST$84.094.2★107 rev
ComeWay Chess Table Reversible Chess Checker Game Table with 2 Drawers for Family Entertainment Room 3-in-1 Square Game Tray for Chess Checker Backgammon Cherry Finish
ComeWay$312.365.0★2 rev
VEVOR 3-in-1 Chess Checkers Backgammon Table Set 18 Inch Premium Wooden Chess Table Deluxe Combo Game Table Furniture Set Chess Set Board Game Gift for Family Board Games
VEVOR$82.494.4★162 rev
Newest
by launch date
GODECOR 35 Folding Card Table for 4 Players Outdoor Portable Square Game Table with 4 Cup Holders & 4 Card Slots Heavy Duty Folding Legs for Patio Camping Picnic Party Backyard BBQ Black
GODECOR$64.152 rev
International Chess Small Side Table with Drawer Round Solid Wood Retro Style Side Table Suitable for Living Room Bedroom Corner Game Small Table.Coffee Table. (Green)
Generic$65.381 rev
ComeWay Chess Table Reversible Chess Checker Game Table with 2 Drawers for Family Entertainment Room 3-in-1 Square Game Tray for Chess Checker Backgammon Cherry Finish
ComeWay$312.362 rev
ComeWay Chess Table Reversible Chess Checker Game Table with 2 Drawers for Family Entertainment Room 3-in-1 Square Game Tray for Chess Checker Backgammon Deep Cherrywood
ComeWay$332.182 rev
ComeWay Chess Table Reversible Chess Checker Game Table with 2 Drawers for Family Entertainment Room 3-in-1 Square Game Tray for Chess Checker Backgammon Black
ComeWay$393.662 rev
Trending
90-day click momentumInternational Chess Small Side Table with Drawer Round Solid Wood Retro Style Side Table Suitable for Living Room Bedroom Corner Game Small Table.Coffee Table. (Green)
Generic$65.382.0★
GODECOR 35 Folding Card Table for 4 Players Outdoor Portable Square Game Table with 4 Cup Holders & 4 Card Slots Heavy Duty Folding Legs for Patio Camping Picnic Party Backyard BBQ Black
GODECOR$64.155.0★
ComeWay Chess Table Reversible Chess Checker Game Table with 2 Drawers for Family Entertainment Room 3-in-1 Square Game Tray for Chess Checker Backgammon Cherry Finish
ComeWay$312.365.0★
GSE Deluxe 3-in-1 Chess Checkers Backgammon Game Table Set with Game Pieces
GSE Games & Sports Expert$398.844.4★
ComeWay Chess Table Reversible Chess Checker Game Table with 2 Drawers for Family Entertainment Room 3-in-1 Square Game Tray for Chess Checker Backgammon Black
ComeWay$393.662.8★
What buyers say about chess table
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Good value for price”
“it is magnetic”
“Birthday gift”
“This set has a genuinely sturdy feel”
“The chess pieces are good size”
“Well designed”
“As advertised”
“Easy assembly”
“Convenient for travel”
What buyers complain about
“It is very small”
“I wish the magnets were a little bit stronger”
“Not worth price”
“Build bad”
“broke after like 4 uses durability = bad”
“Damaged pieces”
“Poor quality control”
“Makes it a tad difficult keeping the pieces from sliding while playing”
“as if the glue didnt hold it so that pieces were all over the place”
“Would not recommend at all if you think you will ever be in a dry environment”
Top return reasons
Common questions
- Is chess table profitable to sell on Amazon United States?
- The niche generates $221K/yr across 41 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the chess table niche?
- 30 brands and 40 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in chess table?
- Top complaints mined from reviews: Size-Overall, Magnetic Strength/Adsorption, Value For Money. The return rate is 1.7%.
- When does demand for chess table peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the chess table niche?
- Listings span $18.39–$1015.91; the average listing price is $207.48 (sweet spot $15–$100). The average incumbent carries 240 reviews — the moat a new listing must climb.