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Cherry Toilet Brush

Fail

Shoppers spend an estimated $40K a year here, so Cherry Toilet Brush is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$40K/yr65K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
81%top-5 click share · 9 brands · 15 sellers

Flapen Score

Cherry Toilet Brush against its category

The dotted line is the Home & Kitchen average. Past it, Cherry Toilet Brush is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cherry Toilet Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Cherry Toilet Brush 65K times last year and spent an estimated $40K. The top 5 brands take 81% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
3.6%
Market size, estimated
$40Ka year
Peak month
August1.7× the quietest month
Top search term
cherry toilet brush45K searches a year

02 · Price

A sale here is worth $17.21.

Listings sell for $17.21 on average, from $7.95 to $25.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $17.21 that is $4K to $9K a year per listing.

Average price
$17.21inside the $15 to $100 sweet spot
Price range
$7.95–$25.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #310 within Toilet Accessories. It carries 678 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
8.3%
Average rank
#310in Toilet Accessories
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
678per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cherry Toilet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

12%

  • Brand 138%
  • Brand 213%
  • Brand 311%
  • Brand 411%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (3 brands, 12%)

Demand

Cherry Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Cherry Toilet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cherry toilet brush45K/yr
  • cherry toilet brush and holder13K/yr
  • toilet brush cherry4K/yr
  • cherry plunger4K/yr

Reviews and returns

What reviews say buyers love and hate about Cherry Toilet Brush

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Design-Overall”
14%of negative reviews mention “Strength”
1.2%of orders come back
“flimsy”
A buyer, on “Strength”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cherry Toilet Brush questions

Answered from the same tracked data.