Is cherry rug profitable to sell on Amazon United States?

The niche generates $25K/yr across 36 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the cherry rug niche?

27 brands and 29 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in cherry rug?

Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 2.9%.

When does demand for cherry rug peak?

Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.

What does it cost to enter the cherry rug niche?

Listings span $11.47–$42.29; the average listing price is $20.86 (sweet spot $15–$100). The average incumbent carries 120 reviews — the moat a new listing must climb.

cherry rug

Worth a look

Shows a thin review moat (120 avg reviews), but a small market ($25K/yr) keeps it on the watch list.

Review moat

Great119.64

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$20.86

avg listing price — sweet spot $15–$100

Brand share

Great46%

top-5 brand share — no brand owns this niche

Price range

Great$11.47–$42.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.0%

90-day search growth — must beat 0% to launch

Market size

Bad$25K

$25K/yr · 61K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, cherry rug is a $25K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 50/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

cherry rug market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $21K–$26K; units × avg price
Conversion rate: 2.0%
Avg BSR: #4,460
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 11.4%
Avg brand age: 23 months
Avg seller age: 254 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

46%

Top 20: 93%

Top-5 click share

39%

Top 20: 82%

Open market

49%

Anybar12%
Forssils10%
FROZZUR10%
SHIYUE7%
Drydiet6%
Duraaamo5%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -11.0% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Open Trend

Top cherry rug search terms

cherry rug32K/yr -6.7%1.0% conv.
cherry bath mat15K/yr +0.9%2.1% conv.
cherry bathroom rug15K/yr -27.4%1.8% conv.

All search terms

Top cherry rug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lupidyyxun Cherry Bath Mat for Bathroom Non Slip Cute Bath Mats Fruit Shaped Absorbent Bath Rugs Bathroom Tub Plush Shower Rugs Washable Carpet for Kids Room (Cheery)

Forssils$17.204.4★192 rev

FROZZUR Cherry Bath Mat Cute Bathroom Rugs for Living Room and Bedroom Luxury Funky Bathroom Mats Non Slip Fruit Shaped Absorbent Bathtub Cool Washable Rug Plush Shower Rugs

FROZZUR$19.304.6★1,359 rev

Anybar Pink Bathroom Rugs Cute Cherry Bath Mat Coloful Bathroom Accessories Funny Flower Rug Non Slip Floor Mat Machine Washable Bath Rug Soft Microfiber Carpet for Shower Tub (18x26 inch)

Anybar$15.444.6★335 rev

Duraaamo Cherry Bow Bathroom Rug 23.6 x 21.3 Pink Bow Cute Cherry Bath Decor Soft Non Slip Absorbent Rugs Coquette Fruit Carpet Washable Bathtub Mat for Kitchen Living Room Home Bathtub

Duraaamo$15.223.8★25 rev

Lupidyyxun Cute Cherry Bath Mat Non-Slip Absorbent Bath Mat Rug Funny Cherry Bathroom Decor Soft Flocked Bathroom Mat with Rubber Backing 50x60cm

Lupidyyxun$18.714.6★35 rev

Newest

by launch date

Drydiet Cheetah 4 x 6 ft Bow Welcome Mat Rug Coquette Doormat Decor Gifts for Room Bathroom Women Aesthetic Decor Birthday Decorations Gift Lovers (Cherry Bow)

Drydiet$39.2946 rev

3mo ago

Boao Cherry Bathroom Rug Pink Tufted Cherry Bath Mat Soft Non-Slip Absorbent Cute Coquette Bathroom Decor for Bedroom Kitchen Tub Shower 24 x 16 Inches

Boao$18.98106 rev

3mo ago

Lupidyyxun Cute Cherry Bath Mat Non-Slip Absorbent Bath Mat Rug Funny Cherry Bathroom Decor Soft Flocked Bathroom Mat with Rubber Backing 50x60cm

Lupidyyxun$18.7135 rev

5mo ago

APROPHIC Cherry Cute Bath Mats for Bathroom Decor Non-Slip Absorbent Bathroom Rugs Fruit Fluffy Shower Rug for Bathtub Sink Washable 17x24 in Red

APROPHIC$13.8628 rev

7mo ago

Lavish Threads Cream Cotton Bath Mat with Red Cherry Pattern Soft Tufted Non-Slip Bathroom Rug Nature-Inspired Decorative Home Decor (Red Cherry Embroidery Pattern)

Generic$15.455 rev

8mo ago

What buyers say about cherry rug

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel22%

“Incredibly soft”

Quality-Overall12%

“Decent quality”

Color10%

“Vibrant color”

Design-Overall7%

“The cherry design is cute”

Size-Overall7%

“The size is big enough”

Advertised Vs Actual Product7%

“Exactly as described”

Comfort-Overall5%

“Great combination of comfort”

Grip5%

“Doesn't slip or slide or tile”

Value For Money4%

“The price is great”

Durability3%

“they are so soft and durable”

What buyers complain about

Size-Overall15%

“Its not as big as other cherry rugs Ive purchased for around the same price”

Color12%

“I wish the black accent was a little less dark”

Thickness11%

“The only thing to note is that the product photos make the mat appear slightly thicker”

Advertised Vs Actual Product7%

“Picture Is Deceiving”

Stain Resistance4%

“However it does leave some stings”

Absorbency3%

“so I can't really speak to its absorbency”

Durability2%

“Falling apart”

Quality-Overall2%

“not good quality”

Value For Money2%

“Only thing is I think the price is a bit high for what it is”

Compactness1%

“It takes up very little space”

Top return reasons

Size-Overall43%

Color15%

Advertised Vs Actual Product13%

Material Quality8%

Quality-Overall7%

Thin2%

Design-Overall2%

Product Condition2%

Assembly/Installation1%

Ease Of Cleaning1%

Common questions

Is cherry rug profitable to sell on Amazon United States?: The niche generates $25K/yr across 36 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the cherry rug niche?: 27 brands and 29 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in cherry rug?: Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 2.9%.
When does demand for cherry rug peak?: Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.
What does it cost to enter the cherry rug niche?: Listings span $11.47–$42.29; the average listing price is $20.86 (sweet spot $15–$100). The average incumbent carries 120 reviews — the moat a new listing must climb.