Is cherry blossom candle profitable to sell on Amazon United States?

The niche generates $45K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (43/100).

How competitive is the cherry blossom candle niche?

7 brands and 52 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in cherry blossom candle?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.2%.

When does demand for cherry blossom candle peak?

Demand peaks in Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the cherry blossom candle niche?

Listings span $7.00–$39.82; the average listing price is $20.01 (sweet spot $15–$100). The average incumbent carries 676 reviews — the moat a new listing must climb.

cherry blossom candle

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$20.01

avg listing price — sweet spot $15–$100

Price range

Great$7.00–$39.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good676.18

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-23.0%

90-day search growth — must beat 0% to launch

Market size

Bad$45K

$45K/yr · 35K searches

According to Flapen's Amazon United States niche tracking, cherry blossom candle is a $45K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

cherry blossom candle market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $40K–$50K; units × avg price
Conversion rate: 6.4%
Avg BSR: #96
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 13.6%
Avg brand age: 36 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Bath & Body Works37%
M&SENSE22%
Colonial Candle13%
Yankee Candle12%
The Candle Daddy7%
LA JOLIE MUSE5%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -23.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.3×

Open Trend

Top cherry blossom candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bath & Body Works Japanese Cherry Blossom 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend

Bath & Body Works$23.344.5★2,602 rev

Colonial Candle Pink Cherry Blossom Scented Jar Candle 2 Wick 3.5 oz Mottled Wax Candle

Colonial Candle$10.664.1★579 rev

Yankee Candle Enchanted Cherry Blossoms Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$18.614.5★124 rev

M&SENSE Cherry Blossom Scented Candles for Home 7.05oz Organic Soy Wax

M&SENSE$13.724.2★219 rev

The Candle Daddy Japanese Cherry Blossom Scented Wax Melts 2 oz 6 Cubes Made in USA

The Candle Daddy$7.004.2★110 rev

Newest

by launch date

Bath & Body Works Japanese Cherry Blossom 3-Wick Candle - Scented Candle for Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack

Bath & Body Works$39.822,602 rev

4mo ago

The Candle Daddy Japanese Cherry Blossom Scented Wax Melts 2 oz 6 Cubes Made in USA

The Candle Daddy$7.00110 rev

10mo ago

Yankee Candle Enchanted Cherry Blossoms Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$18.61124 rev

1y ago

M&SENSE Cherry Blossom Scented Candles for Home 7.05oz Organic Soy Wax

M&SENSE$13.72219 rev

1y ago

M&SENSE Cherry Blossom Scented Candles 12 oz Large 3 Wick Soy Tin

M&SENSE$10.7961 rev

2y ago

What buyers say about cherry blossom candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell57%

“Nice smell”

Brightness/Shine/Glow12%

“Very happy 🌸 Beautiful candles”

Quality-Overall5%

“Excellent product”

Value For Money4%

“Good value”

Advertised Vs Actual Product3%

“As expected”

Color3%

“Beautiful color design and scent”

Durability3%

“Long lasting”

Auto Sleep/Wake Feature1%

“I like the automatic control”

Alarm/Timer Accuracy1%

“Timer is great”

Remote Control1%

“The remote/timer is a nice addition”

What buyers complain about

Smell64%

“you can smell it burning”

Size-Overall8%

“At approximately 5 in diameter, and 2 high, it is way bigger than I thought it would be”

Value For Money5%

“Look more expensive than they are”

Quality-Overall3%

“Way too expensive for the poor quality”

Durability3%

“Ended up, burning it until it was dead”

Color2%

“these are a little too far on the orange/yellow side, for me”

Allergies1%

“has soy in it for you people who are allergic”

Advertised Vs Actual Product1%

“Burn time is misleading at best”

Flammable1%

“I'm concerned it will not burn as it is supposed to”

Top return reasons

Smell58%

Advertised Vs Actual Product10%

Size-Overall8%

Value For Money4%

Color4%

Defective Material/Parts3%

Bulb Flicker/Dimming/Color2%

Product Condition2%

Quality-Overall1%

Brightness/Shine/Glow1%

Common questions

Is cherry blossom candle profitable to sell on Amazon United States?: The niche generates $45K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (43/100).
How competitive is the cherry blossom candle niche?: 7 brands and 52 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in cherry blossom candle?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.2%.
When does demand for cherry blossom candle peak?: Demand peaks in Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the cherry blossom candle niche?: Listings span $7.00–$39.82; the average listing price is $20.01 (sweet spot $15–$100). The average incumbent carries 676 reviews — the moat a new listing must climb.