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Cherry Blanket

Fail

Shoppers spend an estimated $41K a year here, so Cherry Blanket is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$41K/yr112K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
43%top-5 click share · 18 brands · 23 sellers

Flapen Score

Cherry Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Cherry Blanket is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cherry Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Cherry Blanket 112K times last year and spent an estimated $41K. The top 5 brands take 73% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
1.6%
Market size, estimated
$41Ka year
Top search term
cherry blanket50K searches a year

02 · Price

A sale here is worth $22.99.

Listings sell for $22.99 on average, from $9.54 to $41.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.99 that is $0 to $2K a year per listing.

Average price
$22.99inside the $15 to $100 sweet spot
Price range
$9.54–$41.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #1,658 within Throws. It carries 812 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#1,658in Throws
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
812per listing
Listings tracked
39

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cherry Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

23

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

23%

  • Brand 144%
  • Brand 211%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Cherry Blanket search demand

Weekly searches over the year. Pick a range.

2K2KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Cherry Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cherry blanket50K/yr
  • betsey johnson blanket33K/yr
  • cherry throw blanket14K/yr
  • betsey johnson throw blanket8K/yr
  • cherry blanket throw7K/yr

Reviews and returns

What reviews say buyers love and hate about Cherry Blanket

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Soft Feel”
30%of negative reviews mention “Thickness”
2.1%of orders come back
“Not super thick”
A buyer, on “Thickness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cherry Blanket questions

Answered from the same tracked data.