Is cheesecake water bath pan profitable to sell on Amazon United States?

The niche generates $25K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (35/100).

How competitive is the cheesecake water bath pan niche?

13 brands and 35 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in cheesecake water bath pan?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Ease Of Use. The return rate is 2.8%.

When does demand for cheesecake water bath pan peak?

Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the cheesecake water bath pan niche?

Listings span $5.53–$24.85; the average listing price is $16.92 (sweet spot $15–$100). The average incumbent carries 1,151 reviews — the moat a new listing must climb.

cheesecake water bath pan

Skip it

A small market ($25K/yr) — this niche doesn't clear our bar today.

Avg price

Great$16.92

avg listing price — sweet spot $15–$100

Review moat

Good1,150.55

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Price range

Good$5.53–$24.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.9%

90-day search growth — must beat 0% to launch

Market size

Bad$25K

$25K/yr · 41K searches

According to Flapen's Amazon United States niche tracking, cheesecake water bath pan is a $25K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

cheesecake water bath pan market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $34K–$42K; units × avg price
Conversion rate: 3.5%
Avg BSR: #104
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 6.8%
Avg brand age: 55 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

13%

GBYAN31%
Spmarkt26%
PETÍTS DESSERTS12%
Nordic Ware8%
MASSUGAR5%
KOOTIPS5%
Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top cheesecake water bath pan search terms

silicone cheesecake pan protector10K/yr -15.0%5.3% conv.
water bath pans for baking8K/yr -19.6%2.6% conv.
cheesecake water bath pan7K/yr -10.1%2.5% conv.
silicone springform pan protector7K/yr -24.1%5.4% conv.
water bath pan4K/yr -1.5%2.0% conv.
cheesecake pan protector5K/yr -52.7%5.7% conv.

All search terms

Top cheesecake water bath pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GBYAN Silicone Springform Cheesecake Pan Protector for 9 9.5 Round Springform Pan Cheesecake Water Bath Protector Baking Accessories Preventing Water from Entering 10 inch

GBYAN$11.374.7★293 rev

Spmarkt 10 Inch Silicone Cheesecake Pan Protector - Leakproof Water Bath Baking Solution for Springform Pans 9-10 Prevents Soggy Crusts Heat Resistant 446F Easy-Grip Handles - Sprinkles White

Spmarkt$16.594.6★91 rev

GBYAN Silicone Cheesecake Pan Protector for 9 inch and 9.5 inch Round Springform Pan Cheesecake Water Bath Protector Baking Accessories Preventing Water Entry 10 inch

GBYAN$11.234.6★378 rev

Spmarkt 10 Inch Round Silicone Cheesecake Pan Protector Leakproof Springform Pan Protector for Water Bath Baking BPA Free Food Grade Silicone Fits 10 Springform Cake Pans

Spmarkt$15.744.6★91 rev

Nordic Ware High-Sided Naturals Aluminum 1 Pack

Nordic Ware$18.434.8★1,261 rev

Newest

by launch date

Spmarkt 10 Inch Silicone Cheesecake Pan Protector - Leakproof Water Bath Baking Solution for Springform Pans 9-10 Prevents Soggy Crusts Heat Resistant 446F Easy-Grip Handles - Sprinkles White

Spmarkt$16.5991 rev

7mo ago

MASSUGAR 9 Inch Springform Pan Nonstick Cheesecake Pan with Silicone Protector 50 Pcs Parchment Paper Liners & 3 Cake Scrapers No Leaks in Water Bath Leakproof Round Cake Pan with Removable Bottom

MASSUGAR$17.688,074 rev

7mo ago

MASSUGAR 4 7 9 Inch Springform Pan Cheesecake Pan with Silicone Protector 50 Pcs Parchment Paper Liners 3 Cake Scrapers Leakproof Round Cake Pan for Baking in Water Bath Nonstick Spring Form Pan

MASSUGAR$21.468,074 rev

8mo ago

NONSTICK Spring Form Pan for Cheesecake 6/8/10 Inch with SILICONE PROTECTOR for Mess-Free WATER BATH BAKING Without Foil or Parchment Paper - Durable Cheese Cake Pans For Baking Perfect Cheesecake

PETÍTS DESSERTS$22.80115 rev

1y ago

Spmarkt 10 Inch Round Silicone Cheesecake Pan Protector Leakproof Springform Pan Protector for Water Bath Baking BPA Free Food Grade Silicone Fits 10 Springform Cake Pans

Spmarkt$15.7491 rev

1y ago

What buyers say about cheesecake water bath pan

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Quality pan”

Baking11%

“Great for baking”

Size-Overall8%

“The pans are accurate in size, and made well”

Ease Of Cleaning7%

“easy to rinse off”

Value For Money7%

“Good value for the price”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product6%

“Exactly as pictured”

Cooking Experience6%

“Perfect for bakers”

Leak-Proof5%

“No leakage as far as I can tell”

Efficiency4%

“Works great”

What buyers complain about

Size-Overall15%

“Not big enough”

Leak-Proof13%

“had water leak”

Ease Of Use5%

“Not the most user friendly”

Thickness4%

“I don't think it would work with batters that are thick and dense,”

Non-Stick Coating4%

“then the coating started to come off”

Rusts/Corrodes4%

“Rusted on the first wash”

Ease Of Cleaning3%

“Trade off- size variety versus quick cleanup”

Weight Light2%

“Much lighter weight than I would expect for carbon steel”

Durability2%

“This thing lasted all”

Color2%

“Ugliest color”

Top return reasons

Size-Overall66%

Advertised Vs Actual Product6%

Leak-Proof5%

Material Quality3%

Quality-Overall3%

Strength2%

Value For Money2%

Scratch Resistance2%

Thin2%

Product Condition1%

Common questions

Is cheesecake water bath pan profitable to sell on Amazon United States?: The niche generates $25K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (35/100).
How competitive is the cheesecake water bath pan niche?: 13 brands and 35 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in cheesecake water bath pan?: Top complaints mined from reviews: Size-Overall, Leak-Proof, Ease Of Use. The return rate is 2.8%.
When does demand for cheesecake water bath pan peak?: Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the cheesecake water bath pan niche?: Listings span $5.53–$24.85; the average listing price is $16.92 (sweet spot $15–$100). The average incumbent carries 1,151 reviews — the moat a new listing must climb.