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Cheesecake Water Bath Pan

Fail

Shoppers spend an estimated $25K a year here, so Cheesecake Water Bath Pan is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$25K/yr41K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
64%top-5 click share · 13 brands · 35 sellers

Flapen Score

Cheesecake Water Bath Pan against its category

The dotted line is the Home & Kitchen average. Past it, Cheesecake Water Bath Pan is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheesecake Water Bath Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Cheesecake Water Bath Pan 41K times last year and spent an estimated $25K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
3.5%
Market size, estimated
$25Ka year
Peak month
December3.9× the quietest month
Top search term
silicone cheesecake pan protector10K searches a year

02 · Price

A sale here is worth $16.92.

Listings sell for $16.92 on average, from $5.53 to $24.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.92 that is $0 to $2K a year per listing.

Average price
$16.92inside the $15 to $100 sweet spot
Price range
$5.53–$24.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #104 within Cake Pans. It carries 1,151 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#104in Cake Pans
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,151per listing
Listings tracked
20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Cheesecake Water Bath Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

35

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

13%

  • Brand 131%
  • Brand 226%
  • Brand 312%
  • Brand 48%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 13%)

Demand

Cheesecake Water Bath Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Cheesecake Water Bath Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone cheesecake pan protector10K/yr
  • water bath pans for baking8K/yr
  • cheesecake water bath pan7K/yr
  • silicone springform pan protector7K/yr
  • water bath pan4K/yr
  • cheesecake pan protector5K/yr

Reviews and returns

What reviews say buyers love and hate about Cheesecake Water Bath Pan

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Not big enough”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cheesecake Water Bath Pan questions

Answered from the same tracked data.