cheer blanket
Skip itSoft demand (-42.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible50.22avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.71avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good$11.26–$25.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$28K$28K/yr · 83K searches
Growth
Bad-42.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cheer blanket is a $28K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
cheer blanket market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $31K–$41K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #1,426
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 100%
- Out of stock
- 19.8%
- Avg brand age
- 20 months
- Avg seller age
- 267 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
9
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
7%
- KIMROOP53%
- Lumina Garden12%
- YESCUSTOM10%
- Homieblanket8%
- Tinerpoim5%
- Gevuto5%
- Open — no brand owns it (2 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Top cheer blanket search terms
- cheer blanket42K/yr
- cheer blankets for girls14K/yr
- cheerleader blanket8K/yr
- cheer blankets6K/yr
- cheerleading blanket5K/yr
- personalized cheer blanket7K/yr
Top cheer blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cheerleader Gifts Blanket for Girls Women Cheer Blanket Soft Cozy Flannel Throw Blanket Cheerleading Gifts for Cheer Lovers Cheerleaders Team Stuff 50X40
KIMROOP$17.044.8★5 rev
M YESCUSTOM Personalized Cheerleader Blanket with Name for Girls Daughter Friends Custom Team Cheer Fleece Throw Blankets Gifts for Game Christmas Birthday
YESCUSTOM$25.665.0★6 rev
Homieblanket Cheerleader Blanket for Boys Girls Cute Cheerleading Themed Design Printed Throw Blankets for Kids Lap Chair Sofa Warm Soft Cozy Blanket 40x 50
Homieblanket$24.624.3★24 rev
Lumina Garden 50x60 Cheer Throw Blanket Cheerleader Gift Blanket Cheer Team Coach Gifts Cheerleading Stuff for Girls Cheerleaders Birthday Bedding Sofa Picnic(Blue)
Lumina Garden$22.364.6★6 rev
Lumina Garden 50x60 Cheer Throw Blanket Cheerleader Gift Blanket Cheer Team Coach Gifts Cheerleading Stuff for Girls Cheerleaders Birthday Bedding Sofa Picnic(Red)
Lumina Garden$21.684.6★6 rev
Newest
by launch date
SteadStyle Cheerleader Gifts - Cheer Gifts for Cheerleaders Girls Teens Cheerleading Gifts Throw Blanket 50x60in - Cheer Team Coach Gifts Cheer Quotes Blanket for Game Day Teens Squad
SteadStyle$11.262 rev
Lumina Garden 50x60 Cheer Throw Blanket Cheerleader Gift Blanket Cheer Team Coach Gifts Cheerleading Stuff for Girls Cheerleaders Birthday Bedding Sofa Picnic(Blue)
Lumina Garden$22.366 rev
Lumina Garden 50x60 Cheer Throw Blanket Cheerleader Gift Blanket Cheer Team Coach Gifts Cheerleading Stuff for Girls Cheerleaders Birthday Bedding Sofa Picnic(Red)
Lumina Garden$21.686 rev
M YESCUSTOM Personalized Cheerleader Blanket with Name for Girls Daughter Friends Custom Team Cheer Fleece Throw Blankets Gifts for Game Christmas Birthday
YESCUSTOM$25.666 rev
Remagr Cheerleader Gifts Blanket Cheer Gifts for Women 60 x 50 Inches Cheer Senior Night 2026 Blue Soft Cozy Fluffy Microfiber Throw Blanket for Living Room Sofa Bed Coach Sport Lover Birthday Gift
Remagr$23.675 rev
Trending
90-day click momentumSteadStyle Cheerleader Gifts - Cheer Gifts for Cheerleaders Girls Teens Cheerleading Gifts Throw Blanket 50x60in - Cheer Team Coach Gifts Cheer Quotes Blanket for Game Day Teens Squad
SteadStyle$11.264.5★
Cheerleader Gifts Blanket for Girls Women Cheer Blanket Soft Cozy Flannel Throw Blanket Cheerleading Gifts for Cheer Lovers Cheerleaders Team Stuff 50X40
KIMROOP$17.044.8★
Lumina Garden 50x60 Cheer Throw Blanket Cheerleader Gift Blanket Cheer Team Coach Gifts Cheerleading Stuff for Girls Cheerleaders Birthday Bedding Sofa Picnic(Blue)
Lumina Garden$22.364.6★
Homieblanket Cheerleader Blanket for Boys Girls Cute Cheerleading Themed Design Printed Throw Blankets for Kids Lap Chair Sofa Warm Soft Cozy Blanket 40x 50
Homieblanket$24.624.3★
Remagr Cheerleader Gifts Blanket Cheer Gifts for Women 60 x 50 Inches Cheer Senior Night 2026 Blue Soft Cozy Fluffy Microfiber Throw Blanket for Living Room Sofa Bed Coach Sport Lover Birthday Gift
Remagr$23.675.0★
What buyers say about cheer blanket
What buyers praise and complain about, mined from review topics.What buyers love
“the blanket feels very pleasant to the touch: it very soft”
“makes a charming decoration”
“Made a nice gift for daughter who was very happy with it”
“The design was amazing”
“looks just like in the listing”
“fairly light weight”
“Nice size”
“Great quality”
“Colors are bright”
What buyers complain about
“Not super thick”
Top return reasons
Common questions
- Is cheer blanket profitable to sell on Amazon United States?
- The niche generates $28K/yr across 9 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -42.1%. Flapen's verdict: Skip it (32/100).
- How competitive is the cheer blanket niche?
- 8 brands and 9 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in cheer blanket?
- Top complaints mined from reviews: Thickness. The return rate is 1.5%.
- When does demand for cheer blanket peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.3× the quietest.
- What does it cost to enter the cheer blanket niche?
- Listings span $11.26–$25.66; the average listing price is $20.71 (sweet spot $15–$100). The average incumbent carries 50 reviews — the moat a new listing must climb.