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Cheer Blanket

Fail

Demand is soft, at -42.1% this quarter, so Cheer Blanket is a Fail.

Flapen Score
32
32 / 100
Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 49
Market size
$28K/yr83K searches / yr
90-day growth
-42.1%search demand this quarter
Competition
84%top-5 click share · 8 brands · 9 sellers

Flapen Score

Cheer Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Cheer Blanket is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheer Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Cheer Blanket 83K times last year and spent an estimated $28K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-42.1%
Conversion, latest week
1.6%
Market size, estimated
$28Ka year
Peak month
December6.3× the quietest month
Top search term
cheer blanket42K searches a year

02 · Price

A sale here is worth $20.71.

Listings sell for $20.71 on average, from $11.26 to $25.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.71 that is $0 to $2K a year per listing.

Average price
$20.71inside the $15 to $100 sweet spot
Price range
$11.26–$25.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #1,426 within Throws. It carries 50 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
19.8%
Average rank
#1,426in Throws
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
50per listing
Listings tracked
9

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Cheer Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

9

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

7%

  • Brand 153%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 7%)

Demand

Cheer Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Cheer Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheer blanket42K/yr
  • cheer blankets for girls14K/yr
  • cheerleader blanket8K/yr
  • cheer blankets6K/yr
  • cheerleading blanket5K/yr
  • personalized cheer blanket7K/yr

Reviews and returns

What reviews say buyers love and hate about Cheer Blanket

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Soft Feel”
55%of negative reviews mention “Thickness”
1.5%of orders come back
“Not super thick”
A buyer, on “Thickness”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cheer Blanket questions

Answered from the same tracked data.