Is checkered kitchen towels profitable to sell on Amazon United States?

The niche generates $45K/yr across 43 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (48/100).

How competitive is the checkered kitchen towels niche?

25 brands and 39 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in checkered kitchen towels?

Top complaints mined from reviews: Thickness, Quality-Overall, Absorbency. The return rate is 1.5%.

What does it cost to enter the checkered kitchen towels niche?

Listings span $9.29–$48.97; the average listing price is $18.32 (sweet spot $15–$100). The average incumbent carries 896 reviews — the moat a new listing must climb.

checkered kitchen towels

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$18.32

avg listing price — sweet spot $15–$100

Price range

Great$9.29–$48.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good895.7

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Market size

Bad$45K

$45K/yr · 89K searches

According to Flapen's Amazon United States niche tracking, checkered kitchen towels is a $45K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 48/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

checkered kitchen towels market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $37K–$46K; units × avg price
Conversion rate: 2.8%
Avg BSR: #501
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 13.2%
Avg brand age: 29 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

73%

Top 20: 97%

Top-5 click share

46%

Top 20: 79%

Open market

24%

MACKENZIE-CHILDS29%
Jacquotha25%
Madi-Cadi14%
Miss Adola3%
Bornerwhite3%
Homaxy2%

Demand

Weekly Amazon search volume, last 11 weeks — -3.7% search growth over the last 90 days.

Open Trend

Top checkered kitchen towels search terms

checkered kitchen towels30K/yr +8.2%1.4% conv.
checkered dish towels11K/yr -4.3%1.6% conv.
mackenzie childs dish towel11K/yr -10.8%3.0% conv.
kitchen towels checkered6K/yr +3.5%1.9% conv.
checkered hand towel6K/yr -1.4%1.6% conv.
mackenzie childs kitchen towels7K/yr -15.4%1.9% conv.
checkered wash cloths6K/yr -8.3%3.0% conv.
mackenzie childs towel6K/yr -10.2%2.8% conv.
mackenzie childs towels5K/yr -37.1%0.5% conv.

All search terms

Top checkered kitchen towels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MACKENZIE-CHILDS Set of 1 Cotton Dish Towel Decorative Kitchen Towel Black-and-White Courtly Check

MACKENZIE-CHILDS$20.124.7★1,215 rev

Madi-Cadi Hand Towels 5 Pack - Cotton Face Towels Soft Absorbent and Decorative Checkered Design for Bathroom Kitchen Gym and Spa - 13 x 29 Inches for Any Occasion

Madi-Cadi$24.384.6★787 rev

Jacquotha Hand Towels for Bathroom 4 Pack Cotton Soft Absorbent for Face Spa Bath Gym Kitchen Hand Towel Set Decorative Checkered 13 x 29 Inches 4 Colors

Jacquotha$18.564.6★1,483 rev

Jacquotha Black and White Hand Towels 4 Pack Cotton Decorative Bathroom Hand Towels & Checkered Kitchen Decor 13 x 29

Jacquotha$22.944.5★470 rev

MACKENZIE-CHILDS Cotton Dish Towel Cute Decorative Kitchen Dish Towel for Cleaning and Home Decor Set of 1 Hydrangea Tea Kettle

MACKENZIE-CHILDS$19.974.7★1,215 rev

Newest

by launch date

JarThenaAMCS 3 Packs Kitchen Towels Reusable Geometric Beige Checkered Flower Boho Modern Retro Tea Towel for Cooking Baking Party Supplies 18 x 24 Inch

JarThenaAMCS$13.912 rev

3mo ago

Madi-Cadi 100% Cotton Checkerboard Towels Set of 2 Farmhouse Kitchen & Guest Bathroom Towels 13 x 29 Inches Highly Absorbent Lint-Free Dish & Hand Towels with Double-Stitched Hems(Black)

Madi-Cadi$17.2413 rev

5mo ago

Sucrain 2 Pcs Checkered Hand Towels Black and White Bath Towels Cotton Soft Absorbent Towel for Bathroom Kitchen Decorative 13.8 x 29.5

Sucrain$13.8416 rev

5mo ago

CODOHI 3 Pack Black and White Checkered Hand Towels 100% Cotton Absorbent Soft Decorative Towel for Bathroom Kitchen Home Hotel Beach 29 x 13.4 Inches (3)

CODOHI$17.6012 rev

7mo ago

Bornerwhite 2 Pack 3D Checkered Bathroom Hand Towels 100% Cotton Soft Absorbent Decorative Soft Decorative Towel for Bathroom Home Cleaning Kitchen Gift 13.7x29.5 Inch (Beige)

Bornerwhite$17.3731 rev

9mo ago

What buyers say about checkered kitchen towels

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Amazing quality”

Soft Feel11%

“soft to the touch”

Absorbency10%

“Super absorbent”

Color8%

“The colors are vibrant”

Value For Money7%

“Good Price”

Design-Overall5%

“love the design”

Size-Overall5%

“The length is good”

Thickness4%

“Very nice thick towel”

Washability4%

“Wash well”

Advertised Vs Actual Product4%

“As advertised”

What buyers complain about

Thickness16%

“not as thick as they appear online”

Quality-Overall12%

“lower quality than I expected”

Absorbency11%

“Do not absorb”

Size-Overall10%

“Too small”

Material Quality5%

“Very thin material Returned”

Color4%

“completely different colors than pictured”

Thin3%

“Too thin”

Value For Money3%

“Way too expensive for what you get”

Moist/Dry2%

“dont dry fast”

Washability2%

“definitely won't make it through a couple washes”

Top return reasons

Thin15%

Material Quality15%

Size-Overall15%

Quality-Overall14%

Color12%

Advertised Vs Actual Product6%