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Checkered Comforter

Fail

Buyers convert on only 0.6% of searches, so Checkered Comforter is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$74K/yr286K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
56%top-5 click share · 12 brands · 16 sellers

Flapen Score

Checkered Comforter against its category

The dotted line is the Home & Kitchen average. Past it, Checkered Comforter is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Checkered Comforter market on Amazon at a glance

Shoppers on Amazon United States searched for Checkered Comforter 286K times last year and spent an estimated $74K. The top 5 brands take 85% of clicks. Demand peaks in Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
0.6%
Market size, estimated
$74Ka year
Peak month
August1.8× the quietest month
Top search term
checkered comforter71K searches a year

02 · Price

A sale here is worth $45.45.

Listings sell for $45.45 on average, from $24.31 to $77.19. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $45.45 that is $0 to $5K a year per listing.

Average price
$45.45inside the $15 to $100 sweet spot
Price range
$24.31–$77.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #240 within Comforters & Sets. It carries 1,087 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#240in Comforters & Sets
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,087per listing
Listings tracked
22

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Checkered Comforter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

16

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

11%

  • Brand 143%
  • Brand 221%
  • Brand 39%
  • Brand 48%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 11%)

Demand

Checkered Comforter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Checkered Comforter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • checkered comforter71K/yr
  • checkered bedding set40K/yr
  • checkered bedding32K/yr
  • checkered comforter set37K/yr
  • checkered quilt12K/yr
  • checkered twin bedding set11K/yr
  • checkered queen comforter set8K/yr
  • checkered king size comforter set7K/yr
  • green checkered comforter11K/yr
  • checkered bed set5K/yr

Reviews and returns

What reviews say buyers love and hate about Checkered Comforter

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“Poor quality bedding”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Checkered Comforter questions

Answered from the same tracked data.