checkered blanket
Skip itSoft demand (-13.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.99avg listing price — sweet spot $15–$100
Price range
Great$8.04–$43.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,841.3avg incumbent reviews — the moat a new listing must climb
Market size
Okay$123K$123K/yr · 385K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, checkered blanket is a $123K/yr Amazon United States market (385K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
checkered blanket market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $108K–$144K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #329
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 1.7%
- Avg brand age
- 32 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
20
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
27%
- LOMAO24%
- WRENSONGE16%
- Bedsure10%
- Snuggle Sac9%
- Exclusivo Mezcla8%
- Cozzenity6%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -13.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top checkered blanket search terms
- checkered blanket207K/yr
- checkered throw blanket86K/yr
- checkered blanket throw20K/yr
- checker blanket11K/yr
- checkered throw9K/yr
- throw blanket checkered8K/yr
- checkerboard blanket6K/yr
- blanket checkered6K/yr
- checkered blankets5K/yr
- checker throw blanket4K/yr
Top checkered blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOMAO Throw Blankets Flannel Blanket with Checkerboard Grid Pattern Soft Throw Blanket for Couch Bed Sofa Luxurious Warm and Cozy for All Seasons (Black 50x60)
LOMAO$9.974.7★3,992 rev
WRENSONGE Soft Checkered Throw Blanket for Couch-Cozy Warm Knitted Blankets
WRENSONGE$28.224.6★2,177 rev
Snuggle Sac Checkered Throw Blanket Faux Fur Microfiber Blankets for Couch Cozy Soft Warm Blanket for Sofa Bedroom Living Room Beige Checker 50x60 inches
Snuggle Sac$27.714.7★602 rev
Bedsure Beige Throw Blanket for Couch Cozy Soft Checkered Blanket Lightweight Warm Knit Fluffy Throw Blankets for Bed Sofa Camping Picnic Travel Gifts for Women Men 50x60 Inches
Bedsure$23.234.7★1,662 rev
LOMAO Throw Blankets Flannel Blanket with Checkerboard Grid Pattern Soft Throw Blanket for Couch Bed Sofa Luxurious Warm and Cozy for All Seasons (Black 40x50)
LOMAO$9.974.7★3,992 rev
Newest
by launch date
SUPRYNEX Black Checkered Throw Blanket Soft Plush Microfiber Fleece Blanket for Couch Sofa Travel Cozy Decorative Home Blanket All Season 50x60 Inches
SUPRYNEX$23.9933 rev
TrellisJoy Checkered Blanket 3D Soft Cozy Lightweight Throw Small Size Machine Washable Blankets Checkerboard-Cream Yellow 40 x 50
TrellisJoy$9.8957 rev
TrellisJoy Checkered Sky Blue Blanket Soft Cozy Lightweight Bed Throw Machine Washable Small Size Throw Blanket Blue 40 x 50
TrellisJoy$9.9857 rev
Exclusivo Mezcla Checkered Knit Throw Blanket Ultra Soft and Warm Reversible Woven Blankets Cozy Snuggly Throw for Couch Bed and Home Decor Black 50x60
Exclusivo Mezcla$17.77116 rev
Cozzenity Checkered Throw Blanket Sage Green Soft Cozy Fluffy Knitted Throw Blankets for Couch Sofa Bed Chair Warm Fuzzy Travel Picnic Lightweight Plaid Blanket 50x70 inches
Cozzenity$19.84233 rev
Trending
90-day click momentumSUPRYNEX Black Checkered Throw Blanket Soft Plush Microfiber Fleece Blanket for Couch Sofa Travel Cozy Decorative Home Blanket All Season 50x60 Inches
SUPRYNEX$23.995.0★
TrellisJoy Checkered Blanket 3D Soft Cozy Lightweight Throw Small Size Machine Washable Blankets Checkerboard-Cream Yellow 40 x 50
TrellisJoy$9.894.6★
TrellisJoy Checkered Sky Blue Blanket Soft Cozy Lightweight Bed Throw Machine Washable Small Size Throw Blanket Blue 40 x 50
TrellisJoy$9.984.6★
Exclusivo Mezcla Checkered Knit Throw Blanket Ultra Soft and Warm Reversible Woven Blankets Cozy Snuggly Throw for Couch Bed and Home Decor Black 50x60
Exclusivo Mezcla$17.774.5★
EMME Checkered Blanket Throw - 50x60 Beige Knit Blanket Soft Fluffy Patterned Throw Blankets for Couch Sofa Chair Bed Camping Picnic Travel
EMME$12.974.5★
What buyers say about checkered blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft blanket”
“Soft and Warm”
“but so far so good on the quality and softness”
“The color is so pretty”
“soft and comfortable”
“It is light weight and breathable”
“Just the right size”
“Good value”
“It holds up really well in the wash”
“Great gift to put in a gift basket”
What buyers complain about
“it's not as thick as I thought it was going to be”
“Poor quality”
“Blanket was smaller than I had anticipated”
“The blanket feels cheap”
“dont buy it if Amazon AI jacks up to $25”
“Its OK, just a flimsy throw, not great”
“Disappointed with black and white”
“Very thin”
“not warm enough”
“it fell apart”
Top return reasons
Common questions
- Is checkered blanket profitable to sell on Amazon United States?
- The niche generates $123K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the checkered blanket niche?
- 17 brands and 20 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in checkered blanket?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.4%.
- When does demand for checkered blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the checkered blanket niche?
- Listings span $8.04–$43.44; the average listing price is $17.99 (sweet spot $15–$100). The average incumbent carries 1,841 reviews — the moat a new listing must climb.