Cheap Pillows

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

37K

Growth, 90 days vs prior 90

+22.5%

Conversion, latest week

5.2%

Market size, estimated

$30Ka year

Peak month

April2.8× the quietest month

Top search term

cheap pillows 2 pack13K searches a year

Listings sell for $15.91 on average, from $5.79 to $27.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $15.91 that is $4K to $8K a year per listing.

Average price

$15.91inside the $15 to $100 sweet spot

Price range

$5.79–$27.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.6%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #241 within Bed Pillows & Positioners. It carries 10,816 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#241in Bed Pillows & Positioners

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

10,816per listing

Listings tracked

8

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months