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Charter Club Sheets

Fail

The top 5 brands take 98% of clicks, so Charter Club Sheets is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$86K/yr106K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
74%top-5 click share · 6 brands · 39 sellers

Flapen Score

Charter Club Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Charter Club Sheets is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charter Club Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Charter Club Sheets 106K times last year and spent an estimated $86K. The top 5 brands take 98% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
1.0%
Market size, estimated
$86Ka year
Peak month
December1.5× the quietest month
Top search term
charter club sheets50K searches a year

02 · Price

A sale here is worth $82.73.

Listings sell for $82.73 on average, from $13.39 to $141.94. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $82.73 that is $0 to $8K a year per listing.

Average price
$82.73inside the $15 to $100 sweet spot
Price range
$13.39–$141.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,229 within Sheets & Pillowcases. It carries 35,452 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#1,229in Sheets & Pillowcases
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
35,452per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Charter Club Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

39

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 210%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Charter Club Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Charter Club Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charter club sheets50K/yr
  • charter club sheets queen19K/yr
  • charter club18K/yr
  • charter club sheets king14K/yr
  • charter club damask sheets5K/yr
  • charter club damask1K/yr

Reviews and returns

What reviews say buyers love and hate about Charter Club Sheets

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Soft Feel”
15%of negative reviews mention “Thickness”
2.4%of orders come back
“Thinner material than expected”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Charter Club Sheets questions

Answered from the same tracked data.