charcoal incense burner
Worth a lookShows low returns (1.2%), but soft demand (-24.6% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$17.94avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$6.12–$45.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,624.02avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$89K$89K/yr · 221K searches
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, charcoal incense burner is a $89K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 54/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
charcoal incense burner market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $108K–$144K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #273
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 86%
- Out of stock
- 6.1%
- Avg brand age
- 36 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
53
Top-5 brand share
52%
Top 20: 91%
Top-5 click share
35%
Top 20: 73%
Open market
44%
- M. ROSENFELD14%
- New Age Imports, Inc.13%
- THE JERUSALEM GIFT SHOP SINCE 200410%
- HOCUROAY9%
- LamDawn6%
- ARO VATIKA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top charcoal incense burner search terms
- charcoal incense burner59K/yr
- resin incense burner43K/yr
- resin burner43K/yr
- frankincense burner33K/yr
- frankincense resin burner15K/yr
- incense resin burner10K/yr
- incense charcoal burner7K/yr
- loose incense burner5K/yr
- charcoal burner incense7K/yr
Top charcoal incense burner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Age Imports Inc. India Small Decorated Brass Charcoal Screen Incense Burner with Wooden Coaster
New Age Imports, Inc.$9.514.4★4,254 rev
Frankincense Resin Incense Burner Incense Censer Bakhoor Burner Charcoal Incense Burner Incense Burner with Handle Tongs for Yoga Spa Aromatherapy
HOCUROAY$22.834.5★1,703 rev
Resin Incense Burner Dual Use Tea Light or Charcoal Heated | Adjustable Brass Design for Frankincense Myrrh & Copal | Spiritual Gift for Home Fragrance
THE JERUSALEM GIFT SHOP SINCE 2004$29.804.1★567 rev
Charcoal Discs to Burn Incense - 30 pcs Charcoal for Incense Burning - 33 mm Most Quick Light Coals Tablets by M. ROSENFELD - 33 mm Resin Burner Rolls Pack of 30 Instant Fire Coal Tablets
M. ROSENFELD$9.914.5★1,636 rev
ARO VATIKA Incense Brass Burner (Black) | Used for Burning Charcoal Sambrani Dhoop & Resin | for Office Temple Prayer | Wooden Coasterto Hold | Home Purifying Loban Stand
ARO VATIKA$9.624.4★495 rev
Newest
by launch date
Resin Incense Burner Set Adjustable Incense Burner Holder 100% Pure Copal & Frankincense Variety Tealight Resin Burner Kit for Cleansing Smudging Purification
Worldly Finds$19.9115 rev
Charcoal Incense Burners for Resin Frankincense & Bakhoor Heat-Resistant Ceramic Incense Burner kit for Charcoal Disk Sticks & Cones with Mess-Free Ash Catcher for Home Fragrance Relaxation Use
M. ROSENFELD$17.5160 rev
Resin Incense Burner Bowl Set for Charcoal Frankincense & Resin Heat-Resistant Censer Incense Holder for Cones & Sticks with Clean Ash Catcher for Home Fragrance Relaxation & Traditional Use
M. ROSENFELD$12.1660 rev
Small Brass Charcoal Incense Burner for Frankincense Resin Incense Sticks for Home and Church Use Decorative Bakhoor Brass Incense Burner Provides Clean Burning Aroma and Spiritual Atmosphere
M. ROSENFELD$15.8760 rev
Classic Lotus Incense Burner2.7Inch Charcoal Incense Burner Holder Cone Incense Holder Cone Incense Cone Holder Bakhoor Burner for Home Office Decor Meditation and Spiritual Relaxation(Bronze Color)
HuGuWdy$8.4656 rev
Trending
90-day click momentumSmall Brass Charcoal Incense Burner for Frankincense Resin Incense Sticks for Home and Church Use Decorative Bakhoor Brass Incense Burner Provides Clean Burning Aroma and Spiritual Atmosphere
M. ROSENFELD$15.874.3★
Charcoal Incense Burners for Resin Frankincense & Bakhoor Heat-Resistant Ceramic Incense Burner kit for Charcoal Disk Sticks & Cones with Mess-Free Ash Catcher for Home Fragrance Relaxation Use
M. ROSENFELD$17.514.3★
Resin Incense Burner Set Adjustable Incense Burner Holder 100% Pure Copal & Frankincense Variety Tealight Resin Burner Kit for Cleansing Smudging Purification
Worldly Finds$19.913.4★
Charcoal Discs to Burn Incense - 10 pcs Charcoal for Incense Burning - 33 mm Most Quick Light Coals Tablets by M. ROSENFELD - 33 mm Resin Burner Rolls Pack of 10 Instant Fire Coal Tablets
M. ROSENFELD$6.124.5★
Resin Incense Burner Bowl Set for Charcoal Frankincense & Resin Heat-Resistant Censer Incense Holder for Cones & Sticks with Clean Ash Catcher for Home Fragrance Relaxation & Traditional Use
M. ROSENFELD$12.164.3★
What buyers say about charcoal incense burner
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Exactly as advertised”
“Great Value”
“are perfect size”
“The design is classic”
“burns without a problem”
“Elegant Design with a Relaxing Aroma Experience”
“Easy to Use”
“quite shiny and beautiful”
“they work fast”
What buyers complain about
“Not actual size”
“Not the best build quality”
“The smell is not strong at all And after a few days”
“produce way too much smoke”
“It gets hot”
“Broke immediately”
“Over priced for what it is”
“Does not work well”
“Burn time not as stated”
“Doesnt light up AT ALL”
Top return reasons
Common questions
- Is charcoal incense burner profitable to sell on Amazon United States?
- The niche generates $89K/yr across 51 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the charcoal incense burner niche?
- 32 brands and 53 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in charcoal incense burner?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 1.2%.
- When does demand for charcoal incense burner peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the charcoal incense burner niche?
- Listings span $6.12–$45.57; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 1,624 reviews — the moat a new listing must climb.