Cervical Spine Massager
MaybeThe top 5 brands take only 38% of clicks. But shoppers spend an estimated $38K a year here, so Cervical Spine Massager is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $38K/yr27K searches / yr
- 90-day growth
- +9.4%search demand this quarter
- Competition
- 34%top-5 click share · 48 brands · 79 sellers
Flapen Score
Cervical Spine Massager against its category
The dotted line is the Home & Kitchen average. Past it, Cervical Spine Massager is stronger. Inside it, weaker.
Market
The Cervical Spine Massager market on Amazon at a glance
Shoppers on Amazon United States searched for Cervical Spine Massager 27K times last year and spent an estimated $38K. The top 5 brands take 38% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- +9.4%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $38Ka year
- Peak month
- October3.9× the quietest month
- Top search term
- spine massager20K searches a year
02 · Price
A sale here is worth $64.40.
Listings sell for $64.40 on average, from $9.31 to $143.76. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $64.40 that is $0 to $6K a year per listing.
- Average price
- $64.40inside the $15 to $100 sweet spot
- Price range
- $9.31–$143.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #4,557 within Bed Pillows & Positioners. It carries 5,373 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 16.3%
- Average rank
- #4,557in Bed Pillows & Positioners
- Average rating
- 4.05 starsAmazon United States average 4.42 stars
- Average reviews
- 5,373per listing
- Listings tracked
- 56
04 · Newcomers
32 of last year's 41 launches cleared the first-year sales bar.
41 products launched here in the last 12 months. 32 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 41
- Successful launches
- 32Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Cervical Spine Massager products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
48 rising
Sellers
79
Top-5 brand share
38%
Top 20: 77%
Top-5 click share
34%
Top 20: 69%
Open market
58%
- Brand 110%
- Brand 28%
- Brand 38%
- Brand 48%
- Brand 55%
- Brand 64%
Demand
Cervical Spine Massager search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.9×
Reviews and returns
What reviews say buyers love and hate about Cervical Spine Massager
We read the reviews and the return reasons for every product selling here.
“Died after 3 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cervical Spine Massager questions
Answered from the same tracked data.









