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Certificate Frame

Maybe

Shoppers spend an estimated $1.3M a year here. But the average product has 4,598 reviews to catch up to, so Certificate Frame is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$1.3M/yr937K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
60%top-5 click share · 11 brands · 16 sellers

Flapen Score

Certificate Frame against its category

The dotted line is the Home & Kitchen average. Past it, Certificate Frame is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Certificate Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Certificate Frame 937K times last year and spent an estimated $1.3M. The top 5 brands take 87% of clicks. Demand peaks in May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 937K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
937K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
8.7%
Market size, estimated
$1.3Ma year
Peak month
May1.6× the quietest month
Top search term
certificate frame453K searches a year

02 · Price

A sale here is worth $16.63.

Listings sell for $16.63 on average, from $5.70 to $40.62. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $16.63 that is $67K to $83K a year per listing.

Average price
$16.63inside the $15 to $100 sweet spot
Price range
$5.70–$40.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
$67K–$83K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Picture Frames. It carries 4,598 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#52in Picture Frames
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
4,598per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Certificate Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

16

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

10%

  • Brand 156%
  • Brand 214%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 10%)

Demand

Certificate Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Certificate Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • certificate frame453K/yr
  • certificate frames 8.5 x 11103K/yr
  • certificate frames64K/yr
  • document frame56K/yr
  • 8.5x11 certificate frame27K/yr
  • document frames 8.5x1135K/yr
  • award frame29K/yr
  • frame for certificate18K/yr
  • frames for certificates30K/yr
  • document frames19K/yr

Reviews and returns

What reviews say buyers love and hate about Certificate Frame

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Frame Quality”
16%of negative reviews mention “Frame Quality”
1.6%of orders come back
“This frame is flimsy”
A buyer, on “Frame Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Certificate Frame questions

Answered from the same tracked data.