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Ceramic Wok

Maybe

The top 5 brands take only 33% of clicks. But demand is soft, at -10.1% this quarter, so Ceramic Wok is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$269K/yr241K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
30%top-5 click share · 45 brands · 81 sellers

Flapen Score

Ceramic Wok against its category

The dotted line is the Home & Kitchen average. Past it, Ceramic Wok is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ceramic Wok market on Amazon at a glance

Shoppers on Amazon United States searched for Ceramic Wok 241K times last year and spent an estimated $269K. The top 5 brands take 33% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $269K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
2.3%
Market size, estimated
$269Ka year
Peak month
December2.5× the quietest month
Top search term
small wok69K searches a year

02 · Price

A sale here is worth $47.95.

Listings sell for $47.95 on average, from $16.21 to $217.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $47.95 that is $0 to $5K a year per listing.

Average price
$47.95inside the $15 to $100 sweet spot
Price range
$16.21–$217.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #112 within Pots & Pans. It carries 1,403 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
98%
Out of stock, average day
8.9%
Average rank
#112in Pots & Pans
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,403per listing
Listings tracked
62

04 · Newcomers

9 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
9Amazon's first-year sales bar
Average brand age
48 months

Products

Top Ceramic Wok products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

81

Top-5 brand share

33%

Top 20: 78%

Top-5 click share

30%

Top 20: 67%

Open market

61%

  • Brand 110%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Ceramic Wok search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Ceramic Wok search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small wok69K/yr
  • ceramic wok42K/yr
  • stainless steel wok with lid36K/yr
  • stainless wok24K/yr
  • small wok with lid16K/yr
  • hybrid wok13K/yr
  • 10 wok6K/yr
  • small wok pan5K/yr
  • stainless steel wok pan8K/yr
  • wok small5K/yr

Reviews and returns

What reviews say buyers love and hate about Ceramic Wok

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Adhesion/Stickiness”
4.9%of orders come back
“everything sticks”
A buyer, on “Adhesion/Stickiness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ceramic Wok questions

Answered from the same tracked data.