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Cedar Incense

Maybe

An estimated 0.9% of orders come back. But demand is soft, at +1.0% this quarter, so Cedar Incense is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size
$137K/yr75K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
45%top-5 click share · 14 brands · 54 sellers

Flapen Score

Cedar Incense against its category

The dotted line is the Home & Kitchen average. Past it, Cedar Incense is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cedar Incense market on Amazon at a glance

Shoppers on Amazon United States searched for Cedar Incense 75K times last year and spent an estimated $137K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
12.4%
Market size, estimated
$137Ka year
Peak month
December1.9× the quietest month
Top search term
morning star incense25K searches a year

02 · Price

A sale here is worth $14.75.

Listings sell for $14.75 on average, from $7.59 to $41.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $14.75 that is $1K to $4K a year per listing.

Average price
$14.75under the $15 to $100 sweet spot
Price range
$7.59–$41.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #408 within Home Fragrance. It carries 1,007 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#408in Home Fragrance
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,007per listing
Listings tracked
31

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Cedar Incense products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

54

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

18%

  • Brand 138%
  • Brand 216%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Cedar Incense search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Cedar Incense search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • morning star incense25K/yr
  • cedar incense21K/yr
  • cedar incense sticks10K/yr
  • cedarwood incense5K/yr
  • morning star incense sticks7K/yr
  • cedarwood incense sticks3K/yr
  • morningstar incense sticks4K/yr

Reviews and returns

What reviews say buyers love and hate about Cedar Incense

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
51%of negative reviews mention “Smell”
0.9%of orders come back
“Subtle fragrance”
A buyer, on “Smell”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cedar Incense questions

Answered from the same tracked data.