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Cedar Incense

Maybe

An estimated 0.9% of orders come back. But demand is soft, at +1.0% this quarter, so Cedar Incense is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size
$137K/yr75K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
45%top-5 click share · 14 brands · 54 sellers

Flapen Score

Cedar Incense against its category

The dotted line is the Home & Kitchen average. Past it, Cedar Incense is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cedar Incense market on Amazon at a glance

Shoppers on Amazon United States searched for Cedar Incense 75K times last year and spent an estimated $137K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
12.4%
Market size, estimated
$137Ka year
Peak month
December1.9× the quietest month
Top search term
morning star incense25K searches a year

02 · Price

A sale here is worth $14.75.

Listings sell for $14.75 on average, from $7.59 to $41.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $14.75 that is $1K to $4K a year per listing.

Average price
$14.75under the $15 to $100 sweet spot
Price range
$7.59–$41.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #408 within Home Fragrance. It carries 1,007 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#408in Home Fragrance
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,007per listing
Listings tracked
31

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Cedar Incense products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$20K$27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

54

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 86%

Open market

18%

  • MORNING STAR38%
  • HEM16%
  • nippon kodo8%
  • NIPPON KODO8%
  • Incienso de Santa Fe7%
  • TRUMIRI6%

Demand

Cedar Incense search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Cedar Incense search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • morning star incense25K/yr
  • cedar incense21K/yr
  • cedar incense sticks10K/yr
  • cedarwood incense5K/yr
  • morning star incense sticks7K/yr
  • cedarwood incense sticks3K/yr
  • morningstar incense sticks4K/yr

Reviews and returns

What reviews say buyers love and hate about Cedar Incense

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
51%of negative reviews mention “Smell”
0.9%of orders come back
“Subtle fragrance”
A buyer, on “Smell”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cedar Incense questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data