Is cedar incense profitable to sell on Amazon United States?

The niche generates $137K/yr across 31 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the cedar incense niche?

14 brands and 54 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in cedar incense?

Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.9%.

When does demand for cedar incense peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the cedar incense niche?

Listings span $7.59–$41.67; the average listing price is $14.75 (sweet spot $15–$100). The average incumbent carries 1,007 reviews — the moat a new listing must climb.

cedar incense

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.59–$41.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.75

avg listing price — sweet spot $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,006.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay$137K

$137K/yr · 75K searches

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, cedar incense is a $137K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

cedar incense market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $118K–$148K; units × avg price
Conversion rate: 12.4%
Avg BSR: #408
Page quality: 0%
Prime: 100%
Sponsored: 42%
Out of stock: 3.3%
Avg brand age: 64 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

18%

MORNING STAR38%
HEM16%
nippon kodo8%
NIPPON KODO8%
Incienso de Santa Fe7%
TRUMIRI6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top cedar incense search terms

morning star incense25K/yr +10.1%7.7% conv.
cedar incense21K/yr +5.8%8.4% conv.
cedar incense sticks10K/yr -16.0%11.7% conv.
cedarwood incense5K/yr +13.9%8.1% conv.
morning star incense sticks7K/yr -27.8%10.0% conv.
cedarwood incense sticks3K/yr +7.8%10.1% conv.
morningstar incense sticks4K/yr -19.2%11.9% conv.

All search terms

Top cedar incense products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HEM Cedar Incense Sticks Pack Of 120 Count | 100% Natural Pure House & Flower Powder | Fresh & Long Lasting Fragrance | Aromatherapy Incense For Air Purifier Stress Relief & Cleansing | Gift Set

HEM$8.124.4★2,110 rev

Morning Star Sandlewood Scent Japanese Incense Sticks 6 Box of 50 Sticks (Sage Sandalwood Cedarwood Musk Frankincense and Myrrh)

MORNING STAR$25.604.7★665 rev

Sandalwood Incense 200 Sticks - Morning Star

NIPPON KODO$13.224.6★3,156 rev

Morning Star Cedarwood 200 Sticks

MORNING STAR$13.704.6★2,262 rev

Incienso de Santa Fe - Cedar Natural Wood Incense Bricks Without Holder 40 Count - Made in the USA

Incienso de Santa Fe$10.394.3★1,615 rev

Newest

by launch date

Natural Cedar Incense Sticks 100 Sticks No Charcoal Clean Burning Organic Non Toxic Insence 100% Natural sustainably harvested Spiritual Healing Calming Aroma for Positive Vibes

UNITEDPRIME$10.328 rev

1mo ago

Cedar Incense Sticks - Pack of 100 Insence-Sticks Inciensos Aromaticos - Made with Natural Cedarwood Oil - Scented Insense Non Toxic Inscent Incence

TRUMIRI$8.6334 rev

8mo ago

Cedar Mahogany Incense Sticks - Pack of 100 Inscents-Sticks - Inciensos Aromaticos para La Casa - Made with Natural Ingredients - Scented Insence Non Toxic Insense Incents

TRUMIRI$8.7485 rev

8mo ago

Cedar Incense Sticks (50 Sticks) 100% Natural sustainably harvested Cedar Suitable for Yoga Meditation Relaxation and Spiritual Purification

RRTPPT$16.0622 rev

11mo ago

Innergy Cedarwood Incense Sticks No Bamboo Core Natural Wood Aroma

INNERGYINCENSE$24.8628 rev

1y ago

What buyers say about cedar incense

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“Great fragrance”

Quality-Overall10%

“good quality incense”

Value For Money3%

“which in my journey I have found is economical”

Advertised Vs Actual Product3%

“product as promised”

Weight Light2%

“Not too heavy”

Ease Of Use1%

“I've reached a point in life where I truly appreciate the simple things”

Strength1%

“powerful”

Adhesion/Stickiness1%

“Love these plus no stick to throw away after”

Allergies1%

“Dont have allergies”

Gifting Purpose1%

“I think this is a great gift”

What buyers complain about

Smell51%

“Subtle fragrance”

Quality-Overall8%

“I found the negative reviews to be correct”

Value For Money6%

“it isn't the cheapest”

Size-Overall6%

“Very small”

Strength4%

“they're very brittle”

Durability3%

“it simply broke”

Advertised Vs Actual Product2%

“So this is an error in the advertisement”

Warmth1%

“not the warm cedar smell I wanted”

Instructions/User Manual/Troubleshooting1%

“Theres no instructions or suggestions either”

Pest/Insect Control1%

“Good for incense not for bug repellent”

Top return reasons

Smell67%

Advertised Vs Actual Product13%

Size-Overall5%

Quality-Overall4%

Defective Material/Parts1%

Value For Money1%

Durability1%