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Cedar Candle

Fail

The top 5 brands take 100% of clicks, so Cedar Candle is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$264K/yr165K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
88%top-5 click share · 3 brands · 73 sellers

Flapen Score

Cedar Candle against its category

The dotted line is the Home & Kitchen average. Past it, Cedar Candle is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cedar Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Cedar Candle 165K times last year and spent an estimated $264K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
8.5%
Market size, estimated
$264Ka year
Peak month
December17.6× the quietest month
Top search term
balsam and cedar candle22K searches a year

02 · Price

A sale here is worth $18.94.

Listings sell for $18.94 on average, from $15.30 to $29.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $18.94 that is $19K to $24K a year per listing.

Average price
$18.94inside the $15 to $100 sweet spot
Price range
$15.30–$29.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$19K–$24K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #258 within Candles. It carries 3,126 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
0.9%
Average rank
#258in Candles
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,126per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Cedar Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 213%
  • Brand 34%

Demand

Cedar Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 17.6×

Search terms

Top Cedar Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balsam and cedar candle22K/yr
  • yankee candle balsam and cedar41K/yr
  • forest candle6K/yr
  • fresh balsam candle13K/yr
  • balsam and cedar yankee candle16K/yr
  • balsam cedar candle6K/yr
  • pine sol candle2K/yr
  • yankee candle pine8K/yr
  • yankee candles balsam and cedar8K/yr
  • pine candle scent4K/yr

Reviews and returns

What reviews say buyers love and hate about Cedar Candle

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “Smell”
64%of negative reviews mention “Smell”
0.7%of orders come back
“Very slight fragrance”
A buyer, on “Smell”64% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cedar Candle questions

Answered from the same tracked data.