Is cedar candle profitable to sell on Amazon United States?

The niche generates $264K/yr across 9 tracked products. 90-day search growth is -30.1%. Flapen's verdict: Skip it (43/100).

How competitive is the cedar candle niche?

3 brands and 73 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cedar candle?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.7%.

When does demand for cedar candle peak?

Demand peaks in Jan–Dec; the busiest month runs 17.6× the quietest.

What does it cost to enter the cedar candle niche?

Listings span $15.30–$29.44; the average listing price is $18.94 (sweet spot $15–$100). The average incumbent carries 3,126 reviews — the moat a new listing must climb.

cedar candle

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Incredible$15.30–$29.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.94

avg listing price — sweet spot $15–$100

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$264K

$264K/yr · 165K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,125.78

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-30.1%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cedar candle is a $264K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

cedar candle market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $379K–$474K; units × avg price
Conversion rate: 8.5%
Avg BSR: #258
Page quality: 0%
Prime: 89%
Sponsored: 67%
Out of stock: 0.9%
Avg brand age: 52 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Yankee Candle84%
Village Candle13%
Bath & Body Works4%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -30.1% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 17.6×

Open Trend

Top cedar candle search terms

balsam and cedar candle22K/yr -0.4%2.9% conv.
yankee candle balsam and cedar41K/yr -56.7%8.5% conv.
forest candle6K/yr -11.3%1.6% conv.
fresh balsam candle13K/yr -35.4%4.4% conv.
balsam and cedar yankee candle16K/yr -31.5%11.6% conv.
balsam cedar candle6K/yr -19.3%2.0% conv.
pine sol candle2K/yr -15.0%0.2% conv.
yankee candle pine8K/yr -9.5%11.7% conv.
yankee candles balsam and cedar8K/yr -46.0%13.5% conv.
pine candle scent4K/yr -15.2%0.8% conv.

All search terms

Top cedar candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.304.6★2,452 rev

Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Balsam & Cedar

Yankee Candle$17.434.6★855 rev

Village Candle Balsam Fir Large Apothecary Jar Scented Candle 21.25 oz. Green

Village Candle$18.294.6★7,340 rev

Yankee Candle Balsam and Cedar Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable

Yankee Candle$16.314.6★855 rev

Yankee Candle Scented Wax Melts for Wax Warmers Long Lasting Home Fragrance Odor Eliminating Wax Cubes Balsam & Cedar 6 Count (Pack of 3)

Yankee Candle$16.424.5★2,774 rev

Newest

by launch date

Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.302,452 rev

1y ago

Yankee Candle Silver Sage & Pine Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time

Yankee Candle$16.1088 rev

1y ago

Yankee Candle Balsam and Cedar Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable

Yankee Candle$16.31855 rev

1y ago

Yankee Candle Scented Wax Melts for Wax Warmers Long Lasting Home Fragrance Odor Eliminating Wax Cubes Balsam & Cedar 6 Count (Pack of 3)

Yankee Candle$16.422,774 rev

5y ago

Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Balsam & Cedar

Yankee Candle$17.43855 rev

5y ago

What buyers say about cedar candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell70%

“Amazing Scent”

Quality-Overall6%

“Glass jar is really good quality”

Value For Money5%

“Very reasonable price”

Durability4%

“the longevity as well”

Gifting Purpose4%

“Christmas gift”

Brightness/Shine/Glow3%

“Great candles”

Advertised Vs Actual Product2%

“As advertised”

Color1%

“Attractive color”

Efficiency1%

“Works well”

Fun/Entertainment Experience0%

“Festive”

What buyers complain about

Smell64%

“Very slight fragrance”

Value For Money7%

“the are expensive i thought”

Durability5%

“It does not last as long”

Quality-Overall4%

“Bad quality”

Flammable4%

“Burns like a tiny oil refinery with petroleum fumes”

Size-Overall2%

“Take note: this is a large candle”

Defective Material/Parts2%

“Picture of defect”

Advertised Vs Actual Product1%

“Not as expected”

Natural Resource Wastage1%

“Seems like a waste”

Filtration1%

“furnace filter after one month is BLACK”

Top return reasons

Smell66%

Value For Money8%

Advertised Vs Actual Product6%

Size-Overall6%

Functionality-Overall3%

Flammable1%

Leak-Proof1%

Heating1%

Defective Material/Parts1%

Product Condition1%

Common questions

Is cedar candle profitable to sell on Amazon United States?: The niche generates $264K/yr across 9 tracked products. 90-day search growth is -30.1%. Flapen's verdict: Skip it (43/100).
How competitive is the cedar candle niche?: 3 brands and 73 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cedar candle?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.7%.
When does demand for cedar candle peak?: Demand peaks in Jan–Dec; the busiest month runs 17.6× the quietest.
What does it cost to enter the cedar candle niche?: Listings span $15.30–$29.44; the average listing price is $18.94 (sweet spot $15–$100). The average incumbent carries 3,126 reviews — the moat a new listing must climb.

cedar candle

cedar candle market data

Competition & brand share

Demand & seasonality

Top cedar candle search terms

Top cedar candle products on Amazon

Top sellers

Newest

Trending

What buyers say about cedar candle

What buyers love

What buyers complain about

Top return reasons

Common questions

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