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Cauldron Cast Iron

Fail

Buyers convert on only 0.9% of searches, so Cauldron Cast Iron is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$230K/yr534K searches / yr
90-day growth
+28.9%search demand this quarter
Competition
42%top-5 click share · 22 brands · 53 sellers

Flapen Score

Cauldron Cast Iron against its category

The dotted line is the Home & Kitchen average. Past it, Cauldron Cast Iron is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cauldron Cast Iron market on Amazon at a glance

Shoppers on Amazon United States searched for Cauldron Cast Iron 534K times last year and spent an estimated $230K. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months
534K
Growth, 90 days vs prior 90
+28.9%
Conversion, latest week
0.9%
Market size, estimated
$230Ka year
Peak month
September4.9× the quietest month
Top search term
cast iron cauldron185K searches a year

02 · Price

A sale here is worth $45.32.

Listings sell for $45.32 on average, from $9.30 to $192.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $45.32 that is $0 to $5K a year per listing.

Average price
$45.32inside the $15 to $100 sweet spot
Price range
$9.30–$192.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #261 within Home Fragrance. It carries 2,684 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
4.5%
Average rank
#261in Home Fragrance
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,684per listing
Listings tracked
36

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Cauldron Cast Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

53

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

42%

Top 20: 86%

Open market

23%

  • Brand 144%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Cauldron Cast Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.9×

Search terms

Top Cauldron Cast Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cast iron cauldron185K/yr
  • cauldron cast iron103K/yr
  • cauldron witchcraft13K/yr
  • cast iron cauldron with lid12K/yr
  • smith and clark cast iron cauldron21K/yr
  • cast iron cauldron for cooking41K/yr
  • cauldron pot for cooking38K/yr
  • large cast iron cauldron13K/yr
  • cooking cauldron16K/yr
  • small cast iron cauldron11K/yr

Reviews and returns

What reviews say buyers love and hate about Cauldron Cast Iron

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Really small”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cauldron Cast Iron questions

Answered from the same tracked data.