Cat Towel
MaybeThe top 5 brands take only 29% of clicks. But demand is soft, at +4.2% this quarter, so Cat Towel is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $146K/yr408K searches / yr
- 90-day growth
- +4.2%search demand this quarter
- Competition
- 22%top-5 click share · 70 brands · 82 sellers
Flapen Score
Cat Towel against its category
The dotted line is the Home & Kitchen average. Past it, Cat Towel is stronger. Inside it, weaker.
Market
The Cat Towel market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Towel 408K times last year and spent an estimated $146K. The top 5 brands take 29% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 408K
- Growth, 90 days vs prior 90
- +4.2%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $146Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- cat kitchen towels69K searches a year
02 · Price
A sale here is worth $14.20.
Listings sell for $14.20 on average, from $5.60 to $39.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $14.20 that is $4K to $7K a year per listing.
- Average price
- $14.20under the $15 to $100 sweet spot
- Price range
- $5.60–$39.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #719 within Towels. It carries 515 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #719in Towels
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 515per listing
- Listings tracked
- 90
04 · Newcomers
2 of last year's 31 launches cleared the first-year sales bar.
31 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Cat Towel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
70 rising
Sellers
82
Top-5 brand share
29%
Top 20: 67%
Top-5 click share
22%
Top 20: 55%
Open market
67%
- Brand 19%
- Brand 27%
- Brand 36%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Cat Towel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Cat Towel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat kitchen towels69K/yr
- cat towel60K/yr
- cat towels43K/yr
- cat hand towel51K/yr
- cat hand towels30K/yr
- cat dish towels29K/yr
- cat towels kitchen16K/yr
- cat hand towels bathroom12K/yr
- cat dish towels for kitchen13K/yr
- cat bath towel12K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Towel
We read the reviews and the return reasons for every product selling here.
“Size is Deceiving”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Towel questions
Answered from the same tracked data.









