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Cat Towel

Maybe

The top 5 brands take only 29% of clicks. But demand is soft, at +4.2% this quarter, so Cat Towel is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$146K/yr408K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
22%top-5 click share · 70 brands · 82 sellers

Flapen Score

Cat Towel against its category

The dotted line is the Home & Kitchen average. Past it, Cat Towel is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Towel market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Towel 408K times last year and spent an estimated $146K. The top 5 brands take 29% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
2.5%
Market size, estimated
$146Ka year
Peak month
December4.3× the quietest month
Top search term
cat kitchen towels69K searches a year

02 · Price

A sale here is worth $14.20.

Listings sell for $14.20 on average, from $5.60 to $39.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $14.20 that is $4K to $7K a year per listing.

Average price
$14.20under the $15 to $100 sweet spot
Price range
$5.60–$39.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #719 within Towels. It carries 515 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#719in Towels
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
515per listing
Listings tracked
90

04 · Newcomers

2 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Cat Towel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

70 rising

Sellers

82

Top-5 brand share

29%

Top 20: 67%

Top-5 click share

22%

Top 20: 55%

Open market

67%

  • Brand 19%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Cat Towel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Cat Towel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat kitchen towels69K/yr
  • cat towel60K/yr
  • cat towels43K/yr
  • cat hand towel51K/yr
  • cat hand towels30K/yr
  • cat dish towels29K/yr
  • cat towels kitchen16K/yr
  • cat hand towels bathroom12K/yr
  • cat dish towels for kitchen13K/yr
  • cat bath towel12K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Towel

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Size is Deceiving”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cat Towel questions

Answered from the same tracked data.