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Cat Door Topper

Fail

Shoppers spend an estimated $3K a year here, so Cat Door Topper is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$3K/yr9K searches / yr
90-day growth
-41.1%search demand this quarter
Competition
64%top-5 click share · 10 brands · 12 sellers

Flapen Score

Cat Door Topper against its category

The dotted line is the Home & Kitchen average. Past it, Cat Door Topper is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Door Topper market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Door Topper 9K times last year and spent an estimated $3K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-41.1%
Conversion, latest week
2.6%
Market size, estimated
$3Ka year
Peak month
January3.2× the quietest month
Top search term
cat door topper6K searches a year

02 · Price

A sale here is worth $12.57.

Listings sell for $12.57 on average, from $8.12 to $24.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $12.57 that is $0 to $1K a year per listing.

Average price
$12.57under the $15 to $100 sweet spot
Price range
$8.12–$24.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #7,624 within Decorative Signs & Plaques. It carries 63 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
16.5%
Average rank
#7,624in Decorative Signs & Plaques
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
63per listing
Listings tracked
12

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Cat Door Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

12

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

23%

  • Brand 127%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Cat Door Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Cat Door Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat door topper6K/yr
  • black cat door topper1K/yr
  • metal cat door topper2K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Door Topper

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Very small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Cat Door Topper questions

Answered from the same tracked data.