Is Cast Iron with Lid profitable to sell on Amazon United States?

Flapen scores Cast Iron with Lid 29 out of 100 on Amazon United States, a Fail. Shoppers spend $57K a year across 18 tracked products. Search demand grew -10.1% in the last 90 days.

How competitive is the Cast Iron with Lid niche on Amazon United States?

6 brands and 68 sellers compete in Cast Iron with Lid on Amazon United States. The top 5 Cast Iron with Lid products take 69% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Cast Iron with Lid?

Cast Iron with Lid buyers on Amazon United States complain most about Rusts/Corrodes, Quality-Overall, and Weight Heavy. An estimated 3.0% of orders come back.

When does demand for Cast Iron with Lid peak?

Search demand for Cast Iron with Lid on Amazon United States peaks in Oct–Dec, and the busiest month runs 3.4× the quietest.

What does it cost to enter the Cast Iron with Lid niche?

Cast Iron with Lid sells for $41.96 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $22.36 to $68.82. The average product has 8,533 reviews, the count a new listing must catch up to.

Cast Iron with Lid

Fail

The top 5 brands take 99% of clicks, so Cast Iron with Lid is a Fail.

Flapen Score: 29
29 / 100Ranks 10,776 of 11,240 Home & Kitchen niches · −20 vs the category median of 49
Market size: $57K/yr82K searches / yr
90-day growth: -10.1%search demand this quarter
Competition: 69%top-5 click share · 6 brands · 68 sellers

Flapen Score

Cast Iron with Lid against its category

The dotted line is the Home & Kitchen average. Past it, Cast Iron with Lid is stronger. Inside it, weaker.

29Fail

This niche Category average

See the method

Market

The Cast Iron with Lid market on Amazon at a glance

Shoppers on Amazon United States searched for Cast Iron with Lid 82K times last year and spent an estimated $57K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months: 82K
Growth, 90 days vs prior 90: -10.1%
Conversion, latest week: 1.7%
Market size, estimated: $57Ka year
Peak month: December3.4× the quietest month
Top search term: deep cast iron skillet16K searches a year

02 · Price

A sale here is worth $41.96.

Listings sell for $41.96 on average, from $22.36 to $68.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $41.96 that is $0 to $4K a year per listing.

Average price: $41.96inside the $15 to $100 sweet spot
Price range: $22.36–$68.82
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #140 within Pots & Pans. It carries 8,533 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 100%
Out of stock, average day: 4.0%
Average rank: #140in Pots & Pans
Average rating: 4.68 starsAmazon United States average 4.42 stars
Average reviews: 8,533per listing
Listings tracked: 18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 43 months

Products

Top Cast Iron with Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Brand 173%
Brand 210%
Brand 310%
Brand 43%
Brand 52%
Brand 61%
Open — no brand owns it (0%)

Demand

Cast Iron with Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Cast Iron with Lid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

deep cast iron skillet16K/yr -16.2%1.5% conv.
cast iron with lid15K/yr -5.5%1.3% conv.
cast iron deep skillet9K/yr -17.8%1.5% conv.
deep cast iron skillet with lid7K/yr +13.5%1.7% conv.
cast iron deep frying pan8K/yr -14.8%1.2% conv.
cuisinel cast iron8K/yr +3.4%0.5% conv.
cast iron chicken fryer6K/yr -7.9%0.8% conv.
lodge deep skillet4K/yr -11.4%2.4% conv.
deep cast iron pan4K/yr -20.8%1.0% conv.
cuisinel cast iron skillet set4K/yr -31.3%1.5% conv.

Reviews and returns

What reviews say buyers love and hate about Cast Iron with Lid

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”

20%of negative reviews mention “Rusts/Corrodes”

3.0%of orders come back

“Rusts easily”

A buyer, on “Rusts/Corrodes”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Cast Iron with Lid questions

Answered from the same tracked data.

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