Cast Iron Skillets

Shoppers searched for this 16.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +96.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50.0M a year.

Searches, last 12 months

16.5M

Growth, 90 days vs prior 90

+96.3%

Conversion, latest week

7.0%

Market size, estimated

$50.0Ma year

Peak month

December2.4× the quietest month

Top search term

cast iron skillets3.0M searches a year

Listings sell for $43.60 on average, from $12.93 to $164.34. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $43.60 that is $654K to $872K a year per listing.

Average price

$43.60inside the $15 to $100 sweet spot

Price range

$12.93–$164.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

15,000–20,000

Revenue per listing a year

$654K–$872K

Returns

3.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Pots & Pans. It carries 44,940 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#64in Pots & Pans

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

44,940per listing

Listings tracked

25

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

44 months