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Cast Iron Pots and Pans Set

Fail

Buyers convert on only 1.2% of searches, so Cast Iron Pots and Pans Set is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$680K/yr566K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
38%top-5 click share · 21 brands · 66 sellers

Flapen Score

Cast Iron Pots and Pans Set against its category

The dotted line is the Home & Kitchen average. Past it, Cast Iron Pots and Pans Set is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cast Iron Pots and Pans Set market on Amazon at a glance

Shoppers on Amazon United States searched for Cast Iron Pots and Pans Set 566K times last year and spent an estimated $680K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 566K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $680K a year.

Searches, last 12 months
566K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
1.2%
Market size, estimated
$680Ka year
Peak month
December2.7× the quietest month
Top search term
cast iron pots and pans set209K searches a year

02 · Price

A sale here is worth $99.34.

Listings sell for $99.34 on average, from $20.01 to $232.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $99.34 that is $0 to $10K a year per listing.

Average price
$99.34inside the $15 to $100 sweet spot
Price range
$20.01–$232.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #125 within Cookware Sets. It carries 8,519 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
4.1%
Average rank
#125in Cookware Sets
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
8,519per listing
Listings tracked
46

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cast Iron Pots and Pans Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

66

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

38%

Top 20: 69%

Open market

31%

  • Brand 124%
  • Brand 219%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Cast Iron Pots and Pans Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Cast Iron Pots and Pans Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cast iron pots and pans set209K/yr
  • hard anodized cookware set44K/yr
  • non toxic pans for cooking37K/yr
  • kitchen pot28K/yr
  • sauce pan set27K/yr
  • green cookware set27K/yr
  • michelangelo cookware26K/yr
  • sauce pan sets27K/yr
  • green pots and pans20K/yr
  • olla de ceramica14K/yr

Reviews and returns

What reviews say buyers love and hate about Cast Iron Pots and Pans Set

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Adhesion/Stickiness”
2.4%of orders come back
“Not sticky”
A buyer, on “Adhesion/Stickiness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cast Iron Pots and Pans Set questions

Answered from the same tracked data.