Casserole Dish
MaybeShoppers spend an estimated $4.9M a year here. But demand is soft, at -13.2% this quarter, so Casserole Dish is a Maybe.
- Flapen Score
- 58 / 100Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 4958
- Market size
- $4.9M/yr6.1M searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 37%top-5 click share · 30 brands · 464 sellers
Flapen Score
Casserole Dish against its category
The dotted line is the Home & Kitchen average. Past it, Casserole Dish is stronger. Inside it, weaker.
Market
The Casserole Dish market on Amazon at a glance
Shoppers on Amazon United States searched for Casserole Dish 6.1M times last year and spent an estimated $4.9M. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.
- Searches, last 12 months
- 6.1M
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $4.9Ma year
- Peak month
- December3.5× the quietest month
- Top search term
- casserole dish877K searches a year
02 · Price
A sale here is worth $31.95.
Listings sell for $31.95 on average, from $9.81 to $63.90. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At $31.95 that is $80K to $96K a year per listing.
- Average price
- $31.95inside the $15 to $100 sweet spot
- Price range
- $9.81–$63.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $80K–$96K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #35 within Bakers & Casseroles. It carries 2,039 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 97%
- Out of stock, average day
- 6.6%
- Average rank
- #35in Bakers & Casseroles
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 2,039per listing
- Listings tracked
- 60
04 · Newcomers
13 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Casserole Dish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
30 rising
Sellers
464
Top-5 brand share
62%
Top 20: 94%
Top-5 click share
37%
Top 20: 69%
Open market
33%
- Brand 122%
- Brand 213%
- Brand 312%
- Brand 49%
- Brand 56%
- Brand 65%
Demand
Casserole Dish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Casserole Dish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- casserole dish877K/yr
- casserole dish with lid609K/yr
- baking dish687K/yr
- pyrex baking dish486K/yr
- casserole dishes for oven535K/yr
- baking dishes318K/yr
- lasagna pan297K/yr
- glass baking dish207K/yr
- pyrex baking dish with lid222K/yr
- 9x13 glass baking dish with lid190K/yr
Reviews and returns
What reviews say buyers love and hate about Casserole Dish
We read the reviews and the return reasons for every product selling here.
“Huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Casserole Dish questions
Answered from the same tracked data.









