Skip to content

Casper Twin Mattress

Fail

Prices span $86.99–$1093.15, mostly outside the sweet spot, so Casper Twin Mattress is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$170K/yr24K searches / yr
90-day growth
+21.0%search demand this quarter
Competition
66%top-5 click share · 10 brands · 11 sellers

Flapen Score

Casper Twin Mattress against its category

The dotted line is the Home & Kitchen average. Past it, Casper Twin Mattress is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Casper Twin Mattress market on Amazon at a glance

Shoppers on Amazon United States searched for Casper Twin Mattress 24K times last year and spent an estimated $170K. The top 5 brands take 85% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+21.0%
Conversion, latest week
1.9%
Market size, estimated
$170Ka year
Peak month
July1.6× the quietest month
Top search term
casper twin mattress14K searches a year

02 · Price

A sale here is worth $363.06.

Listings sell for $363.06 on average, from $86.99 to $1093.15. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $363.06 that is $0 to $36K a year per listing.

Average price
$363.06above the $15 to $100 sweet spot
Price range
$86.99–$1093.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$36K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #207 within Mattresses & Box Springs. It carries 4,407 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#207in Mattresses & Box Springs
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
4,407per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Casper Twin Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

11

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

9%

  • Brand 145%
  • Brand 218%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 9%)

Demand

Casper Twin Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Casper Twin Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • casper twin mattress14K/yr
  • casper mattress twin8K/yr
  • twin mattress casper2K/yr

Reviews and returns

What reviews say buyers love and hate about Casper Twin Mattress

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Comfort-Overall”
15%of negative reviews mention “Hard Feel”
1.2%of orders come back
“HARD AS A ROCK”
A buyer, on “Hard Feel”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Casper Twin Mattress questions

Answered from the same tracked data.