Casper Pillows

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months

148K

Growth, 90 days vs prior 90

-21.0%

Conversion, latest week

1.9%

Market size, estimated

$259Ka year

Peak month

October4.1× the quietest month

Top search term

pluto pillow46K searches a year

Listings sell for $92.25 on average, from $47.62 to $258.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $92.25 that is $23K to $46K a year per listing.

Average price

$92.25inside the $15 to $100 sweet spot

Price range

$47.62–$258.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$23K–$46K

Returns

2.7%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #233 within Bed Pillows & Positioners. It carries 36,642 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

70%

Out of stock, average day

0.0%

Average rank

#233in Bed Pillows & Positioners

Average rating

4.00 starsAmazon United States average 4.42 stars

Average reviews

36,642per listing

Listings tracked

10

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months