Skip to content

Casper Mattress Full

Fail

Prices span $129.82–$1138.62, mostly outside the sweet spot, so Casper Mattress Full is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$189K/yr51K searches / yr
90-day growth
+74.6%search demand this quarter
Competition
55%top-5 click share · 12 brands · 14 sellers

Flapen Score

Casper Mattress Full against its category

The dotted line is the Home & Kitchen average. Past it, Casper Mattress Full is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Casper Mattress Full market on Amazon at a glance

Shoppers on Amazon United States searched for Casper Mattress Full 51K times last year and spent an estimated $189K. The top 5 brands take 87% of clicks. Demand peaks in Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +74.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+74.6%
Conversion, latest week
0.9%
Market size, estimated
$189Ka year
Peak month
July2.3× the quietest month
Top search term
casper mattress full13K searches a year

02 · Price

A sale here is worth $431.14.

Listings sell for $431.14 on average, from $129.82 to $1138.62. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $431.14 that is $0 to $43K a year per listing.

Average price
$431.14above the $15 to $100 sweet spot
Price range
$129.82–$1138.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$43K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #157 within Mattresses & Box Springs. It carries 6,454 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#157in Mattresses & Box Springs
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
6,454per listing
Listings tracked
23

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top Casper Mattress Full products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

10%

  • Brand 127%
  • Brand 225%
  • Brand 319%
  • Brand 49%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (6 brands, 10%)

Demand

Casper Mattress Full search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Casper Mattress Full search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • casper mattress full13K/yr
  • casper full size mattress10K/yr
  • casper mattress full size6K/yr
  • casper full mattress5K/yr
  • full size mattress casper2K/yr
  • casper full bed3K/yr
  • full bed casper11K/yr

Reviews and returns

What reviews say buyers love and hate about Casper Mattress Full

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Comfort-Overall”
1.2%of orders come back
“Not as comfortable as I hoped”
A buyer, on “Comfort-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Casper Mattress Full questions

Answered from the same tracked data.