Casper King Mattress

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

+30.0%

Conversion, latest week

0.1%

Market size, estimated

$43Ka year

Peak month

July1.7× the quietest month

Top search term

casper king mattress31K searches a year

Listings sell for $826.86 on average, from $311.80 to $2510.53. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $826.86 that is $0 to $83K a year per listing.

Average price

$826.86above the $15 to $100 sweet spot

Price range

$311.80–$2510.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$83K

Returns

1.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #211 within Mattresses & Box Springs. It carries 2,852 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

86%

Out of stock, average day

8.4%

Average rank

#211in Mattresses & Box Springs

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

2,852per listing

Listings tracked

21

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

27 months