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Carnations

Maybe

Products sell for $26.77 on average, inside the sweet spot. But demand is soft, at -0.4% this quarter, so Carnations is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$168K/yr224K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
36%top-5 click share · 26 brands · 560 sellers

Flapen Score

Carnations against its category

The dotted line is the Home & Kitchen average. Past it, Carnations is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carnations market on Amazon at a glance

Shoppers on Amazon United States searched for Carnations 224K times last year and spent an estimated $168K. The top 5 brands take 49% of clicks. Demand peaks in Feb–May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
2.8%
Market size, estimated
$168Ka year
Peak month
May3.5× the quietest month
Top search term
carnation flowers38K searches a year

02 · Price

A sale here is worth $26.77.

Listings sell for $26.77 on average, from $6.99 to $119.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $26.77 that is $0 to $3K a year per listing.

Average price
$26.77inside the $15 to $100 sweet spot
Price range
$6.99–$119.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #2,244 within Artificial Flowers. It carries 486 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
91%
Out of stock, average day
3.5%
Average rank
#2,244in Artificial Flowers
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
486per listing
Listings tracked
45

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Carnations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

560

Top-5 brand share

49%

Top 20: 95%

Top-5 click share

36%

Top 20: 76%

Open market

45%

  • Brand 119%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Carnations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 3.5×

Search terms

Top Carnations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carnation flowers38K/yr
  • carnations36K/yr
  • carnations artificial flowers25K/yr
  • carnations fresh flowers17K/yr
  • artificial carnations14K/yr
  • fake carnations15K/yr
  • pink carnations10K/yr
  • fresh carnations7K/yr
  • fresh carnations in bulk5K/yr
  • carnations in bulk5K/yr

Reviews and returns

What reviews say buyers love and hate about Carnations

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Advertised Vs Actual Product”
1.6%of orders come back
“Not as advertised”
A buyer, on “Advertised Vs Actual Product”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Carnations questions

Answered from the same tracked data.