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Cardinal Snow Globe

Maybe

The top 5 brands take only 30% of clicks. But demand is soft, at -30.4% this quarter, so Cardinal Snow Globe is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$67K/yr142K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
20%top-5 click share · 46 brands · 73 sellers

Flapen Score

Cardinal Snow Globe against its category

The dotted line is the Home & Kitchen average. Past it, Cardinal Snow Globe is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cardinal Snow Globe market on Amazon at a glance

Shoppers on Amazon United States searched for Cardinal Snow Globe 142K times last year and spent an estimated $67K. The top 5 brands take 30% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
1.6%
Market size, estimated
$67Ka year
Peak month
December45.2× the quietest month
Top search term
cardinal lantern15K searches a year

02 · Price

A sale here is worth $28.67.

Listings sell for $28.67 on average, from $9.98 to $67.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $28.67 that is $0 to $3K a year per listing.

Average price
$28.67inside the $15 to $100 sweet spot
Price range
$9.98–$67.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 52.4% of listings are out of stock. The average listing ranks #1,567 within Snow Globes. It carries 350 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
52.4%
Average rank
#1,567in Snow Globes
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
350per listing
Listings tracked
61

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cardinal Snow Globe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

46 rising

Sellers

73

Top-5 brand share

30%

Top 20: 69%

Top-5 click share

20%

Top 20: 54%

Open market

70%

  • Brand 17%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Cardinal Snow Globe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 45.2×

Search terms

Top Cardinal Snow Globe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cardinal lantern15K/yr
  • cardinal snow globe70K/yr
  • cardinal snow globe lantern21K/yr
  • bird snow globe6K/yr
  • cardinal snow globes9K/yr
  • red cardinal snow globe5K/yr
  • cardinal snowglobe6K/yr
  • cardinal lantern snow globe4K/yr
  • snow globe cardinal5K/yr

Reviews and returns

What reviews say buyers love and hate about Cardinal Snow Globe

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Durability”
3.0%of orders come back
“Breaks easily”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cardinal Snow Globe questions

Answered from the same tracked data.