Cardinal Gifts
PassCardinal Gifts scores 69 out of 100, a Pass. Shoppers spend an estimated $888K a year here, search demand grew +15.3% this quarter, and an estimated 1.1% of orders come back.
- Flapen Score
- 69 / 100Top 2% of 11,240 Home & Kitchen niches · +20 vs the category median of 4969
- Market size
- $888K/yr1.6M searches / yr
- 90-day growth
- +15.3%search demand this quarter
- Competition
- 21%top-5 click share · 90 brands · 156 sellers
Flapen Score
Cardinal Gifts against its category
The dotted line is the Home & Kitchen average. Past it, Cardinal Gifts is stronger. Inside it, weaker.
Market
The Cardinal Gifts market on Amazon at a glance
Shoppers on Amazon United States searched for Cardinal Gifts 1.6M times last year and spent an estimated $888K. The top 5 brands take 24% of clicks. Demand peaks in Nov–Dec. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $888K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +15.3%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $888Ka year
- Peak month
- December9.3× the quietest month
- Top search term
- cardinal gifts459K searches a year
02 · Price
A sale here is worth $18.72.
Listings sell for $18.72 on average, from $5.01 to $39.62. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $18.72 that is $5K to $9K a year per listing.
- Average price
- $18.72inside the $15 to $100 sweet spot
- Price range
- $5.01–$39.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #1,689 within Collectible Figurines. It carries 417 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #1,689in Collectible Figurines
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 417per listing
- Listings tracked
- 106
04 · Newcomers
5 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Cardinal Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
90 falling
Sellers
156
Top-5 brand share
24%
Top 20: 56%
Top-5 click share
21%
Top 20: 50%
Open market
72%
- Brand 17%
- Brand 25%
- Brand 34%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Cardinal Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.3×
Search terms
Top Cardinal Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cardinal gifts459K/yr
- cardinal250K/yr
- cardinal garden decor40K/yr
- cardinals150K/yr
- cardinal decor174K/yr
- cardinal gifts for women157K/yr
- cardinal figurine49K/yr
- cardinal outdoor decor20K/yr
- red cardinal44K/yr
- red bird41K/yr
Reviews and returns
What reviews say buyers love and hate about Cardinal Gifts
We read the reviews and the return reasons for every product selling here.
“the size is a little big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cardinal Gifts questions
Answered from the same tracked data.









