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Cardinal Garden Decor

Pass

Cardinal Garden Decor scores 66 out of 100, a Pass. Shoppers spend an estimated $130K a year here, search demand grew +61.4% this quarter, and an estimated 1.8% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 11,240 Home & Kitchen niches · +17 vs the category median of 49
Market size
$130K/yr269K searches / yr
90-day growth
+61.4%search demand this quarter
Competition
25%top-5 click share · 57 brands · 101 sellers

Flapen Score

Cardinal Garden Decor against its category

The dotted line is the Home & Kitchen average. Past it, Cardinal Garden Decor is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cardinal Garden Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Cardinal Garden Decor 269K times last year and spent an estimated $130K. The top 5 brands take 38% of clicks. Demand peaks in Nov–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +61.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
+61.4%
Conversion, latest week
2.4%
Market size, estimated
$130Ka year
Peak month
December7.3× the quietest month
Top search term
cardinal garden decor40K searches a year

02 · Price

A sale here is worth $19.74.

Listings sell for $19.74 on average, from $2.82 to $72.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $19.74 that is $0 to $2K a year per listing.

Average price
$19.74inside the $15 to $100 sweet spot
Price range
$2.82–$72.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,630 within Collectible Figurines. It carries 332 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
10.8%
Average rank
#1,630in Collectible Figurines
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
332per listing
Listings tracked
72

04 · Newcomers

2 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cardinal Garden Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

57 falling

Sellers

101

Top-5 brand share

38%

Top 20: 74%

Top-5 click share

25%

Top 20: 60%

Open market

57%

  • Brand 113%
  • Brand 29%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Cardinal Garden Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Cardinal Garden Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cardinal garden decor40K/yr
  • cardinal figurine49K/yr
  • cardinal outdoor decor20K/yr
  • cardinal statue14K/yr
  • glass cardinal14K/yr
  • red birds16K/yr
  • cardinal figurines13K/yr
  • red cardinal figurine12K/yr
  • small cardinal figurines8K/yr
  • glass cardinal figurine9K/yr

Reviews and returns

What reviews say buyers love and hate about Cardinal Garden Decor

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Size is bigger than I expected”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Cardinal Garden Decor questions

Answered from the same tracked data.