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Cardinal Blanket

Maybe

The top 5 brands take only 40% of clicks. But shoppers spend an estimated $34K a year here, so Cardinal Blanket is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$34K/yr72K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
33%top-5 click share · 34 brands · 37 sellers

Flapen Score

Cardinal Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Cardinal Blanket is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cardinal Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Cardinal Blanket 72K times last year and spent an estimated $34K. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
2.2%
Market size, estimated
$34Ka year
Peak month
December20.5× the quietest month
Top search term
cardinal blanket31K searches a year

02 · Price

A sale here is worth $21.42.

Listings sell for $21.42 on average, from $10.48 to $37.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.42 that is $0 to $2K a year per listing.

Average price
$21.42inside the $15 to $100 sweet spot
Price range
$10.48–$37.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #4,289 within Throws. It carries 193 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
93%
Out of stock, average day
22.7%
Average rank
#4,289in Throws
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
193per listing
Listings tracked
42

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Cardinal Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

37

Top-5 brand share

40%

Top 20: 85%

Top-5 click share

33%

Top 20: 78%

Open market

56%

  • Brand 19%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Cardinal Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 20.5×

Search terms

Top Cardinal Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cardinal blanket31K/yr
  • cardinal throw blanket16K/yr
  • cardinal quilt6K/yr
  • cardinal blankets and throws10K/yr
  • cardinals blanket4K/yr
  • cardinal throw6K/yr

Reviews and returns

What reviews say buyers love and hate about Cardinal Blanket

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Thickness”
1.4%of orders come back
“Very thin,”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cardinal Blanket questions

Answered from the same tracked data.