Cardinal Blanket
MaybeThe top 5 brands take only 40% of clicks. But shoppers spend an estimated $34K a year here, so Cardinal Blanket is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 4954
- Market size
- $34K/yr72K searches / yr
- 90-day growth
- -31.6%search demand this quarter
- Competition
- 33%top-5 click share · 34 brands · 37 sellers
Flapen Score
Cardinal Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Cardinal Blanket is stronger. Inside it, weaker.
Market
The Cardinal Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Cardinal Blanket 72K times last year and spent an estimated $34K. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -31.6%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $34Ka year
- Peak month
- December20.5× the quietest month
- Top search term
- cardinal blanket31K searches a year
02 · Price
A sale here is worth $21.42.
Listings sell for $21.42 on average, from $10.48 to $37.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.42 that is $0 to $2K a year per listing.
- Average price
- $21.42inside the $15 to $100 sweet spot
- Price range
- $10.48–$37.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #4,289 within Throws. It carries 193 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 93%
- Out of stock, average day
- 22.7%
- Average rank
- #4,289in Throws
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 193per listing
- Listings tracked
- 42
04 · Newcomers
0 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Cardinal Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
37
Top-5 brand share
40%
Top 20: 85%
Top-5 click share
33%
Top 20: 78%
Open market
56%
- Brand 19%
- Brand 29%
- Brand 38%
- Brand 48%
- Brand 55%
- Brand 64%
Demand
Cardinal Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 20.5×
Search terms
Top Cardinal Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cardinal blanket31K/yr
- cardinal throw blanket16K/yr
- cardinal quilt6K/yr
- cardinal blankets and throws10K/yr
- cardinals blanket4K/yr
- cardinal throw6K/yr
Reviews and returns
What reviews say buyers love and hate about Cardinal Blanket
We read the reviews and the return reasons for every product selling here.
“Very thin,”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cardinal Blanket questions
Answered from the same tracked data.









