Skip to content

Cardboard Cutout

Fail

The top 5 brands take 96% of clicks, so Cardboard Cutout is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$444K/yr809K searches / yr
90-day growth
+26.5%search demand this quarter
Competition
88%top-5 click share · 6 brands · 6 sellers

Flapen Score

Cardboard Cutout against its category

The dotted line is the Home & Kitchen average. Past it, Cardboard Cutout is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cardboard Cutout market on Amazon at a glance

Shoppers on Amazon United States searched for Cardboard Cutout 809K times last year and spent an estimated $444K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 809K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $444K a year.

Searches, last 12 months
809K
Growth, 90 days vs prior 90
+26.5%
Conversion, latest week
1.3%
Market size, estimated
$444Ka year
Peak month
December1.8× the quietest month
Top search term
cardboard cutout268K searches a year

02 · Price

A sale here is worth $41.25.

Listings sell for $41.25 on average, from $35.63 to $53.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $41.25 that is $21K to $31K a year per listing.

Average price
$41.25inside the $15 to $100 sweet spot
Price range
$35.63–$53.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$21K–$31K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Cardboard Cutouts. It carries 478 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
0%
Out of stock, average day
0.0%
Average rank
#25in Cardboard Cutouts
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
478per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cardboard Cutout products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

6

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 64%

Demand

Cardboard Cutout search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Cardboard Cutout search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cardboard cutout268K/yr
  • life size cardboard cutout89K/yr
  • custom cardboard cutout70K/yr
  • cardboard cutout life size65K/yr
  • cardboard cutouts51K/yr
  • cardboard cut out40K/yr
  • lifesize cardboard cutout38K/yr
  • bakugo cardboard cutout17K/yr
  • cardboard cutouts life size17K/yr
  • cutout19K/yr

Reviews and returns

What reviews say buyers love and hate about Cardboard Cutout

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The blue one looks low quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Cardboard Cutout questions

Answered from the same tracked data.